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Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve Cozzolongo|October 29, 2025

CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

John Vickery|October 27, 2025

NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John Vickery|September 24, 2025

NewsPPC

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Kaylee Price|September 4, 2024

CreativePPC

Creative Trends – September 2024

In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix...

Grant McKinstrie|September 3, 2024

AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – September 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. September is here, and we have another Digital Marketing Industry...

John Vickery|September 2, 2024

CreativeNewsPPC

Google Ads To Phase Out Video Action Campaigns By Q2 2025

Google Ads is making a major shift by phasing out Video Action Campaigns and transitioning advertisers to the new Demand Gen campaigns by Q2 2025....

John Vickery|August 29, 2024

NewsPPC

Google Accidentally Leaks Internal Advertising Tools

If you’ve logged into Google Ads recently, you might have noticed something strange—a new “Internal Tools” button with a lock icon, mysteriously labeled “Audience Builder.”...

Anne Turner|August 21, 2024

PPC

Smart Titles In Google Shopping

Google Shopping’s new secret? Google optimizes your product titles how they want. We’ve noticed products appearing in Google Shopping results with titles that do not...

Kaylee Price|August 9, 2024

CreativePPC

Creative Trends – August 2024

In our ‘Creative Spotlight’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix...

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Recent Posts

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

Google Shopping Just Opened Subscriptions for Physical Goods