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A CMO’s Guide to the 4 E-commerce Product Types

Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of...

Steve Cozzolongo|February 10, 2026

Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer...

Steve Cozzolongo|February 9, 2026

CMOIndustry InsightsPPCSEO

How Internal Teams Can Market Like an Agency in E-Commenrce

The biggest difference between the marketing results professional agencies achieve and the performance an average internal team can pull off has little to do with...

Steve Cozzolongo|February 5, 2026

CMOIndustry InsightsPPC

How AI Made ROAS Useless and MER Important in 2026

ChatGPT giving users the ability to research and buy products without ever leaving the chat created a new, powerful sales channel for many Shopify stores....

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

John Vickery|February 4, 2025

NewsPPC

Google Ads Introduces New Demand Gen Campaign Features

Google is shaking things up again. They’re rolling out major updates to their Demand Gen campaigns and saying goodbye to Video Action Campaigns, all about...

John Vickery|January 31, 2025

NewsPPC

Google Ads Launches Search Max Campaign Type

Google is rolling out Search Max, a new campaign type that blends Broad Match, Performance Max , and Dynamic Search Ads into one fully automated...

Elliot Tousley|January 28, 2025

CreativeNewsPPCSEO

How This AI Video Workflow Saves Me HOURS Everyday

We all know content is supposed to be king, right? But man, it’s getting harder and harder to actually rule that kingdom. Lots of businesses...

Steve Cozzolongo|January 27, 2025

Industry InsightsNewsPPC

AppLovin’s E-Commerce Pilot Product, The Exhaustive Guide

AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it...

Daniel Lagan|January 22, 2025

NewsPPCSEO

Shopify Removes Native Support for Google Analytics (UA) & FB tracking – Migration Guide

Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores. Once upon a time, installing Google Analytics & Facebook...

Steve Cozzolongo|January 16, 2025

Industry InsightsNewsPPC

AppLovin for E-Commerce, is this the new Meta?

AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this...

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