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Google Ads in AI Search for E-commerce Explained

Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make...

Steve Cozzolongo|March 12, 2026

Industry InsightsPPCSEO

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)

TL;DR AI answer engines like ChatGPT and Grok don’t recommend products based on info from some master database. They take information from sources they understand...

Steve Cozzolongo|February 14, 2026

CMOIndustry InsightsPPCSEO

A CMO’s Guide to the 4 E-commerce Product Types

Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of...

Steve Cozzolongo|February 10, 2026

Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

John Vickery|July 17, 2025

PPCSEO

Why Your Shopify Conversion Rate Suddenly Dropped (And What to Check First)

“Our conversion rate dropped 27% overnight. Site speed is fine. No visible bugs. What’s happening?” What would you say if you got that distress call?...

John Vickery|July 16, 2025

Industry InsightsNewsPPC

Google Ads AI Max Campaigns: Our Early Insights

Google Ads just introduced AI Max, and it’s already starting to show potential for driving some interesting changes in how campaigns perform. As AI continues...

Austen Wiley|July 14, 2025

Industry InsightsPPC

The Exact Google & Microsoft Ads Best Practices We Use (Yes, Really)

Running Google Ads and Microsoft Ads looks easier than ever. You can launch a campaign in minutes. The platforms walk you through setup. Automations are...

John Vickery|July 11, 2025

NewsPPCSEO

Google AI Mode Shows Varying Results 91% of the Time

Google is rolling out its new AI Mode (Search Generative Experience, or SGE) nationwide, and what we’re seeing is a seismic shift in how search...

John Vickery|July 9, 2025

PPCSEO

Scaling Shopify Internationally: Architecture Choices That Make or Break $5M+ Brands

Why Global Expansion Fails for Smart Teams Six-figure Shopify brands don’t fail internationally because they picked the wrong markets or had bad products. Usually, it’s...

John Vickery|July 7, 2025

PPC

Google Launches 1st Order Promotions for Shopping Ads

Google just dropped a nugget and you might’ve missed it: 1st Order Promotions are now live in U.S. Shopping ads. Brands on the New Customer...

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Recent Posts

Google Ads in AI Search for E-commerce Explained

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)