Learn Pay-Per-Click (PPC) Advertising | Digital Position™

Bio

Skills

Fun Facts

Categories:

Google Ads in AI Search for E-commerce Explained

Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make...

Steve Cozzolongo|March 12, 2026

Industry InsightsPPCSEO

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)

TL;DR AI answer engines like ChatGPT and Grok don’t recommend products based on info from some master database. They take information from sources they understand...

Steve Cozzolongo|February 14, 2026

CMOIndustry InsightsPPCSEO

A CMO’s Guide to the 4 E-commerce Product Types

Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of...

Steve Cozzolongo|February 10, 2026

Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Steve Cozzolongo|November 11, 2025

CMOCreativeIndustry InsightsPPCSEO

Why Are my Facebook and Instagram Ads Not Working?

One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is...

Steve Cozzolongo|October 30, 2025

CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve Cozzolongo|October 29, 2025

CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

John Vickery|October 27, 2025

NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John Vickery|September 24, 2025

NewsPPC

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

John Vickery|September 5, 2025

PPC

Google Is Getting Lax With Its Shopping Ads Policies, And It’s Working

There’s been a major shift happening inside Google Shopping, and no one’s really talking about it, because Google isn’t making a big announcement. The signs...

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

Learn Pay-Per-Click (PPC) Advertising

Ready to get your marketing on track?

You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that’s what we do best.
We’re ready when you are.

Recent Posts

Google Ads in AI Search for E-commerce Explained

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)