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Recent Posts

Steve CozzolongoSteve Cozzolongo|October 30, 2025
CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve CozzolongoSteve Cozzolongo|October 29, 2025
CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

John VickeryJohn Vickery|October 27, 2025
NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John VickeryJohn Vickery|September 24, 2025
NewsPPC

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

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John VickeryJohn Vickery|June 13, 2025
Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

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John VickeryJohn Vickery|August 11, 2025
NewsPPCSEO

Shared ChatGPT Conversations Are Now on Google Search

Google just started indexing shared ChatGPT conversations, and a lot of people had no idea that was even possible. If you’ve ever clicked “Share” on...

John VickeryJohn Vickery|August 8, 2025
CMOIndustry InsightsPPCSEO

Building a Killer E-commerce Marketing Team: Scaling for 6-Figure Brands 

“What if I build the team wrong and it sets us back 12 months?” That’s a question that e-commerce founders and decision-makers worry about a...

John VickeryJohn Vickery|August 6, 2025
NewsPPCSEO

Google Homepage Is Introducing New AI Mode Feature

Google just dropped a new “AI Mode” button on the Google.com homepage, right next to the search box, and it’s about to change how users...

Jordan LaganJordan Lagan|August 4, 2025
NewsPPCSEO

Shopify Checkout Extensibility Deadline (August 28, 2025) Is Coming. Here’s How to Not Screw It Up

Shopify’s next major Checkout Extensibility milestone is approaching fast. On August 28, 2025, Shopify will begin shutting down additional scripts, apps with script tags, and...

John VickeryJohn Vickery|August 1, 2025
Feed ManagementNewsPPC

Google’s New AI Shopping Tools Are Here: Is Your Feed Ready?

Google just made online shopping way smarter, and they didn’t even make a big deal about it. They dropped AI-powered try-ons, smarter price tracking, and...

John VickeryJohn Vickery|July 30, 2025
NewsPPC

Google Ads Now Tracks Branded Search as a Conversion: Here’s What To Do

You need to hear this: Google just rolled out a brand-new conversion action called “Branded Searches,” and it’s about to change how we track and...

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