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Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve Cozzolongo|October 29, 2025

CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

John Vickery|October 27, 2025

NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John Vickery|September 24, 2025

NewsPPC

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

John Vickery|September 30, 2024

NewsPPC

Google Ads To Sunset eCPC Bid Strategy By March 2025

Starting in October 2024, new search and display campaigns won’t be able to use Enhanced CPC, and by March 2025, any remaining campaigns will be...

Anne Turner|September 29, 2024

PPC

Ultimate PPC Guide For BFCM 2024

As the holiday season approaches, Black Friday stands out as the most anticipated shopping event of the year. For businesses, it’s the golden opportunity to...

John Vickery|September 27, 2024

CreativePPC

YouTube’s New Pause Ads: How It Affects Your Strategy

YouTube has expanded a new ad format called “pause ads.” Whenever you pause a video on YouTube, you might soon see an ad pop up...

Shaina Abramson|September 26, 2024

AmazonPPCSEO

Exploring the Amazon A9 Algorithm: 9 Steps to Increase Your Rankings

Did you know that there are over 2 million active vendors on Amazon? That’s as many cars as there are in New York City! Selling...

John Vickery|September 24, 2024

PPC

Meta Rolling Out Major Business Tool Updates In Q4 2024

Meta is rolling out changes to its Business Tools, focusing on tightening data restrictions, impacting how advertisers use custom audiences and track performance. Soon, certain...

John Vickery|September 20, 2024

PPC

Google Facing A Surge Of Malvertizing Ahead Of Q4

There’s a growing problem on Google: malvertising. These fake ads, disguised as real promotions, are designed to trick users into clicking harmful links. Users are...

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Recent Posts

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

Google Shopping Just Opened Subscriptions for Physical Goods