Google & Microsoft Shopping Feed Management | Digital Position™

Google & Microsoft Shopping Feed Management

Optimizing your product feeds to increase your online sales.

Our Process

With 10+ years of scaling brands with future-proof strategies, we've refined our process down to a science. We don't just optimize your campaigns, we leave no stone unturned to transform your company.


When managing your product feed, we first connect to your website. Then, we transform the feed and push a nicely optimized feed out to the marketing platforms!

Ensuring your product feed meets all of Google’s requirements is a must. If there’s an error, showing up in Merchant Center programs such as Shopping ads, free product listing and Buy on Google will become next to impossible.

We optimize your product feed to help your products show up with the right buyer is searching for them. Making sure the item is properly represented is a must considering there are few charters to work with.

Source feed quality is another area to pay close attention to. We make sure elements such as the title, product information and image are accurate and compelling. If your source quality is strong, there is a good chance your feed quality will be strong as well.

The average client works with us for 3.5 years.

Delivering Results

Uqora came to Digital Position with a variety of problems, the first being their PPC account had many disapproved ads for health-related content. Tracking had also broken on numerous occasions, making data analysis difficult. On top of this, website changes were extremely difficult as well due to issues with their Shopify configuration. Nevertheless, we executed a full-service Paid Search strategy, and tested it extensively until it was fully optimized. Nowadays, Uqora sees consistent and steady growth, and we expect that will continue in the coming years!

4,229%

Increase in PPC revenue

1,466%

Increase in PPC traffic

107%

Increase in conversion rate

Uqora
Full Case Study

We're an Open Book, Every Step of the Way

You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.

Anytime, anywhere.

DataPulse Tablet

What makes our PPC Agency Unique

Why Hire a Pay-Per-Click Search Marketing Firm?

We live and breathe Search Marketing every single day and are on top of every trend. Google Ads & Microsoft Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in the vast majority of accounts we take over. We operate as an extension of your marketing team; you get access to multiple 10+ year veterans for less than the cost of one in-house employee with half the experience.

What does your service look like?

We manage Google Ads & Microsoft Ads top to bottom. When we first take over your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).

How much does your PPC service cost?

Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!

What do your agreements look like?

Every client starts with a month to month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average PPC client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.

How does your reporting work?

We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.

How do you manage Shopping?

We offer an optional feed management service, key word being optional. If you'd like us to take in your raw feed and optimize it top to bottom ("SEO the feed"), it certainly helps us drive the best results. However, if you already have a feed you manage we can work with that too, we just ask that you execute changes as we might need to structure our campaigns in a granular way (such as passing us custom label values). We then manage the campaigns and their performance in tandem with everything else!

Ready to talk about your digital marketing strategy?

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