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Display Advertising Agency
There’s nothing like a good, old banner ad.
Whenever you thought “online advertising” back at the start of Google, these are what popped into mind. A lot has changed since then. Not only the way you can target people, or the different sizes, but the amount of different platforms that provide display ads.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
We’re ready to help you get on your game.
It can be really hard to figure out where to run display ads, when to run display ads, and if they’re actually working. Especially with the proliferation of spam websites that exist to fraud you out of your money by serving ads that no one can actually see, or even by faking the amount of visitors that are actually coming to the website. There’s a lot to account for. Lucky for you, we’ve been experts in the paid search and display ad space for well over a decade.
PPC
Brian Franzoni
PPC Account Lead
PPC
Kyle O'Neill
PPC Account Lead
PPC
John Vickery
PPC Account Lead
PPC
Frank Field
Senior PPC Account Lead
PPC
Lana Strejcek
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Kerry Ballard
Senior PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Kaylee Price
Paid Social Manager
What makes us different from other display advertising agencies?
Tailored strategy, every time.
Our bottom line is always the same: revenue. We love our testing—the next ad copy variation, the next image optimization, the next landing page, the next audience—whatever it may be, testing is crucial to find success. We’ll look at your performance and audiences, analyze, and test until we find your winning formula.
We’ve likely helped a business like yours already.
We can’t speak highly enough about our team. They are masters of their respective crafts, have seen enough to be thought-leaders in a wide range of industries, and they’re all-around wonderful people. They genuinely thrive on seeing accounts skyrocket and can navigate the display advertising space like Tarzan in the jungle (but with less yelling).
We see the forest.
We operate on MER (marketing expense ratio) models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, paid social, SEO, and everything in between are all seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
Why Should You Let An Agency Run Your Display Ads?
- Time Management. Making all of the changes/recommendations to really nail your display advertising
can take up quite a bit of your time. But we’ve been a PPC agency in this space long enough that
we
have it locked in. Our clients have been shocked when what used to take them 10 hours, takes us 2.
Time is money!
=
- Access to Expertise. It’s hard to deny the value of decades of experience at your fingertips. The reality is, one small tweak could be the beginning of a game-changing ripple effect throughout all of your channels. Don’t miss it!
- Precise Targeting. Our team does extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, and determine targeting to set you up for success.
We've got you covered across the board.
We're partners with Google, Microsoft, Meta—you name it. You can rest assured that you’ll be easy for your customers to find.
FAQs
- Digs into the account history often and finds new audiences/angles to target.
- Determines when creative fatigue is being hit and needs to be refreshed.
- Always tests new angles, new ad copy, new landing pages - this is like 70% of the work with display ads.
- Overall, consistently optimizes the account between bids, budgets, exclusions, etc. to keep the account healthy and clean!
- Sets up a display ads strategy - We go further than just trying to hit your KPIs, we want to ensure we’re strategizing to not only drive in conversions, but build awareness and keep market share from competitors.
- Determining the best platforms and channels to split between. For example, would running display ads on Facebook or Google Ads work better? Or maybe it would work better on Amazon or should we go all-in on programmatic channels? What’s the healthy mix between the two and what campaign types are best?
- Display has some of the most inventory in the world between all the platforms, which means there are a lot of good placements - but a lot more crap ones. Figuring out which ones are crap is the hardest part.
- Making sure you're utilizing all of the best practices in your campaigns.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀