A good video ad shouldn’t feel like an ad. It should be an experience that viewers enjoy. An experience that develops subconscious attraction toward your brand and possibly even triggers immediate action.
We take the time to learn your goals, ideal customer, competition, top performing products and margins, to ensure we are offering the best possible video ad service available.
Our account build process combines the strengths of large agency best practices and in-house expertise to deliver an incredible video ad campaign right from the start.
We’re not a set it and forget it video ad agency. We’re always looking for ways to improve the performance of your campaign through Google/YouTube’s platform.
We're not just a video ad firm; we're an extension of your marketing team. We have a full transparency, no B.S. approach to help you understand the full scope of our process.
Through extensive data analysis, our team efficiently optimizes video ad campaigns to hit your target spend and ROAS goals. Unlike most agencies, we’ve created our own reporting platform that will allow you to see how your performance is trending. We’ll work with you to setup monthly goals to ensure we’re meeting long term KPIs.
Many video ad agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.
We’re constantly optimizing your presence in video. Do your perform better with in-stream ads vs bumper ads, or a combination of both? We’ll dive into these metrics throughout your campaign.
With Crossrope, we had to deal with extremely high CPC’s (very competitive market) and differentiate ourselves as not just a jump rope, but a high-end jump rope experience complete with a fitness app and community involvement. We tailored specific messaging to what makes Crossrope unique, launched video ads on YouTube, and maximized the exposure of shopping ads by optimizing the feed. When COVID hit, we were more than ready to capture the massive increase in demand.
Increase in overall PPC clicks
Increase in conversions
Increase in search clicks
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
We live and breathe video advertising every single day and are on top of every trend. Campaigns can be successfully managed in-house, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in most video accounts we take over. We operate as an extension of your marketing team; you get access to a team of video ad veterans for less than the cost of one in-house employee with half the experience.
We offer video ads management as part of our overall PPC service. We manage your account top to bottom and build it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
As mentioned, video is an optional channel baked into our PPC product. This means your overall spend dictates the service package you opt into. Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!
We do not. We’ve found that this is something a lot easier to manage in-house, with our insights offered each step of the way. We’ll help you make the ad look compelling by consulting on the text, layout and image used.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average paid search client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Ready to talk about your video advertising strategy?Get your custom proposal