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Video Advertising Agency
Over 65% of all internet traffic is video, which increased 24% last year.
Short-form content has become all the rage, entirely changing up the way advertising is being done to the younger demographic. TikTok, YouTube Shorts, Instagram Reels—all grow in views day by day, and the amount of advertisers taking advantage and creating good content for them grows every day as well.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Let’s up your video ad game.
Good creative is a must, but it’s nothing without a strong strategy behind it. We have years of experience in the Google Ads and YouTube ads space, and incredible creative strategists that will help you represent your brand in a strong way. We can’t produce your creative for you, but we can help you find your magic formula in terms of what to create and how to run it.
PPC
Kaylee Price
Paid Social Manager
PPC
Kerry Ballard
Senior PPC Account Lead
PPC
Frank Field
Senior PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Lana Strejcek
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
John Vickery
PPC Account Lead
PPC
Kyle O'Neill
PPC Account Lead
PPC
Brian Franzoni
PPC Account Lead
What makes us different from other video ad agencies?
Tailored strategy, every time.
No cookie cutter nonsense here, every strategy is 100% make-to-order, from scratch, and fit to you. And our bottom line is always the same: your revenue and growth. We’ll look at your performance and audiences, analyze, and test until we find your winning formula.
We’ve likely helped a business like yours already.
We’re so proud of our team. They are masters of social, thought-leaders in their space, and genuinely great people. Being an excellent video ad agency requires a blend of personality, authenticity, and expertise to reach people in an effective way, and our team knows how to grab eyes.
We see the forest.
We operate on MER models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together. Not only that, but we’ll make sure your videos are being utilized to the fullest on as many appropriate channels as possible.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
We deliver results, not empty promises
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
Time management.
Having to look at multiple channels to make changes/recommendations can take up a lot of your time. Our clients have been shocked when what used to take them 10 hours, takes us 2. It’s far more efficient to let an agency with collective years and years of muscle memory put in the work for you.
Access to expertise.
It’s hard to deny the value of the decades of experience that you get with a seasoned PPC agency. The reality is, one small tweak could be the beginning of a game-changing ripple effect throughout all of your channels. With an entire team working for you, it’s far less likely that you’ll miss it.
Precise targeting.
Our team does extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to advise your creative efforts in order to make videos that will truly speak to your audience.
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We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
- Digs into the account history often and finds new audiences/angles to target.
- Always tests new angles, new ad copy, new landing pages - this is like 70% of the work with video ads.
- Picks which platforms are best for you to run video ads on - YouTube, Facebook, Amazon, TikTok, programmatic?
- Overall, consistently optimizes the account between bids, budgets, exclusions, etc. to keep the account healthy and clean!
- Sets up a video ads strategy - We go further than just trying to hit your KPIs, we want to ensure we’re strategizing to not only drive in conversions, but build awareness and keep market share from competitors.
- Determining the best platforms and channels to split between. For example, would running video ads on Facebook or Google Ads work better? Or maybe it would work better on Amazon or should we go all-in on programmatic channels? What’s the healthy mix between them and what campaign types are best?
- Video content is so plentiful and there are so many people running video ads - how do you make sure your ads are standing out? We can help figure out what angles, video and text are working.
- You can bid in so many different ways based on what you’re targeting and bidding or setting it up incorrectly can actually lose you money while not achieving those objectives.
- Making sure you're utilizing all of the best practices in your campaigns.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀