Google Merchant Center Classic Transitioning To Google Merchant Center Next
Franchise PPC Agency
Let’s build you an empire deserving of your brand’s name.
Whatever your current level of growth looks like, we’re confident that we can help you take it to the next one. Are you ready?
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Franchise PPC can get very complex, very quickly. Let us simplify it for you.
There isn’t one right way to run franchise marketing. It depends on a multitude of factors. What are your different goals based on location? Which KPIs are going to be focused on for which clients? How many points of contact do you have, and what does your reporting structure look like? All of these are really important questions to give attention to when creating your overarching strategy.
Why choose Digital Position for your franchise PPC?
Tailored strategy, every time.
This has never been more important than when it comes to franchise advertising. Whether you’re on a centralized model where you’re running ads in a franchisor account, or a decentralized model where franchisees can own their own ads, you need to have a thoughtfully designed, custom-fit strategy that was built with purpose and intent. Cookie-cutter nonsense isn’t even going to come close.
We’ve already helped businesses like yours.
Our PPC team has experience running numerous franchisee locations in centralized and decentralized models, and just about every member has spent years with a deep focus on paid search. We can’t speak highly enough about them—they are a collective of true thought-leaders and thrive on seeing accounts skyrocket.
We see the forest.
We operate on MER (marketing expense ratio) models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
We deliver results, not empty promises.
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
We've got you covered across the board.
We’re experts in all varieties of paid search and paid social channels and we're partners with Google, Microsoft, Meta, TikTok—you name it. You can rest assured that you’ll have full coverage across all platforms.
Google Ads
Drive impactful customer engagement with Google Ads, placing your brand exactly where users are searching.
Microsoft Ads
Broaden your brand's horizon with Microsoft Ads, reaching diverse audiences across Bing and partner networks.
Meta Ads
By leveraging the storytelling strengths of Facebook Ads combined with the visual allure of Instagram Ads, we position your brand at the heart of online engagement.
TikTok Ads
Capitalize on short-form video and authentically connect with younger audiences using TikTok Ads, the heart of modern cultural trends.
YouTube Ads
Capture attention with dynamic video content on YouTube Ads, immersing viewers in your brand's journey.
Amazon Ads
Boost product visibility where purchasing decisions are made with Amazon Ads, connecting directly with ready-to-buy consumers.
FAQs
As a franchise business, you've got unique needs that a tailored franchise digital marketing approach can truly meet. At Digital Position, we're experts in franchise PPC management. We'll help you create custom strategies so you can reach the audience who'll love your brand.
We like to keep things simple and flexible. Our contracts are month-to-month, allowing you the freedom to choose long-term without feeling locked in. We're confident in our ability to continually prove our value to you!
We believe in transparency, so we provide monthly reports and strategy calls. Moreover, we give you access to our proprietary software, DataPulse. This allows you to stay in the loop and view all your metrics in real time.
Franchise PPC takes into account the unique needs and goals of each individual franchise location. For example, PPC campaigns can be localized to target specific geographical areas. That's the beauty of advertising on platforms like Google, Facebook Ads, and Instagram Ads.
A successful franchise PPC management relies on custom-built strategies and consistent optimization. Through Paid Search and Paid Social platforms, we create campaigns that truly resonate with your target audience, making sure every penny of your ad spend makes a real impact.
Our pricing varies as we custom tailor our strategies to fit your needs and goals. It depends on factors like your ad spend budget, whether you need PPC, SEO, creative, or all of the above. We make sure you're investing in the right areas for your business growth.
Absolutely! Localizing your PPC ads is smart for targeting specific markets and regions. Most platforms have options for this that we will absolutely take advantage of for each of your various locations.
Allocation depends on each franchise location's goals and requirements. We'll have a comprehensive look at your business using our MER models. This enables us to guide you in smart allocation decisions maximizing the efficiency of each dollar spent.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀