Google Ads (formerly Adwords) Management Agency | Digital Position™

Google Ads Management Agency

Search and shopping marketing with real, measureable results.

Our Process

With 10+ years of scaling brands with future-proof strategies on Google Ads, we've refined our process down to a science. We don't just optimize your campaigns, we leave no stone unturned to transform your company.

Understanding Your Business Objectives

We understand your goals, ideal customer, competitive landscape, and the ins and outs of your business. Together, we come up with the best solutions to achieve those goals.

Building the Account

Our account build process combines the strengths of large agency best practices and in-house expertise to deliver an incredible Google Ads campaign right from the start.

Our Communication

We're not just a Google Ads agency; we're an extension of your marketing team. We have a full transparency, no B.S. approach to help you understand the full scope of our process.

Optimizations

Our approach to Google Ads is a never-ending optimization process. We work tirelessly seeking opportunities for improvement and growth. We do whatever it takes to drive results.

Through extensive data analysis, our team efficiently optimizes campaigns to hit your target spend and ROAS goals. Unlike most Google Ads agencies, we’ve created our own reporting platform that will allow you to see how your performance is trending. We’ll work with you to setup monthly goals to ensure we’re meeting long term KPIs.

Many Google Ads agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.

The bulk of our paid search services are within Google Ads, but we don't stop there. We evaluate your business economics to understand what you should be spending, we provide advice on your landing pages, and we provide insights to help other channels such as organic search.

The average client works with us for 3.5 years.

Delivering Results

With Crossrope, we had to deal with extremely high CPC’s (very competitive market) and differentiate ourselves as not just a jump rope, but a high-end jump rope experience complete with a fitness app and community involvement. We tailored specific messaging to what makes Crossrope unique, launched video ads on YouTube, and maximized the exposure of shopping ads by optimizing the feed. When COVID hit, we were more than ready to capture the massive increase in demand.

844%

Increase in overall PPC clicks

472%

Increase in conversions

346%

Increase in search clicks

Crossrope
Full Case Study

We're an Open Book, Every Step of the Way

You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.

Anytime, anywhere.

DataPulse Tablet

What makes our Google Ads Agency Unique

Why hire a Google Ads agency?

We live and breathe search marketing every single day and are on top of every trend. Google Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in most accounts we take over. We operate as an extension of your marketing team; you get access to a team of Google Ads experts for less than the cost of one in-house employee with half the experience.

What does your paid search service look like?

We manage Google Ads top to bottom. When we gain access to your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).

How much does your paid search service cost?

Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!

Do you offer paid search for small businesses?

Yes, we do! For businesses with a monthly ad spend under $3,000/mo, we offer a small business paid search product for $400/mo. We’ll build your account on Google Ads and you’ll also get the same great service and reporting offered on our higher tier packages.

What do your agreements look like?

Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average paid search client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.

How does your reporting work?

We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.

Ready to talk about your paid search strategy through Google Ads?

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