We develop intelligent advertising campaigns on Instagram that will meet or exceed your company’s growth goals.
We take the time to learn your goals, ideal customer, competition, top performing products and margins, to ensure we are offering the best possible Instagram ad service available.
Our account build process combines the strengths of large agency best practices and in-house expertise to deliver an incredible Instagram ad campaign right from the start.
We’re not a set it and forget it digital agency. We’re always looking for ways to improve the performance of your campaign through Instagram’s platform.
We're not just an Instagram ad agency; we're an extension of your marketing team. We have a full transparency, no B.S. approach to help you understand the full scope of our process.
Through extensive data analysis, our team efficiently optimizes Instagram ad campaigns to hit your target spend and ROAS goals. Unlike most paid social agencies, we’ve created our own reporting platform that will allow you to see how your performance is trending. We’ll work with you to setup monthly goals to ensure we’re meeting long term KPIs.
Many Instagram ad agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.
There are few marketing channels like Instagram that allow you to reach over 600 million+ users for such a small investment. You can set your sights on a hyper-local market or cast a wide net over a much larger audience. You can even optimize your campaigns to target the right people at the right moments!
Instagram shopping campaigns allow you to retarget audiences or get in front of prospective audiences using a dynamic product feed. If you run an ecommerce site, this is a great way to remind those who have abandoned their cart to purchase or bring in new converting visitors.
UVSkinz came to Digital Position looking for a rescue in November 2019. Right before Black Friday/Cyber Monday, the PPC agency they were working with threatened to not put up their holiday ads unless UVSkinz entered a long-term arrangement with them. This is one of the scariest, most unethical agency practices we’ve encountered in our history of growing Digital Position. After their termination, they ramped up an aggressive attack on the UVSkinz brand, driving up CPC's through the roof. While this was all nothing short of a horror story, you'll see from the metrics below that this story had a very happy ending. No agency is perfect, but for us honesty and transparency is mandatory, and we'll do our best to never let you down.
Percentage point swing in revenue
Increase in shopping revenue
Increase in PPC conversions
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
We live and breathe Instagram advertising every single day and are on top of every trend. Campaigns can be successfully managed in-house, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in most accounts we take over. We operate as an extension of your marketing team; you get access to a team of Instagram ad veterans for less than the cost of one in-house employee with half the experience.
We offer Instagram ads management as part of our overall PPC service. We manage your account top to bottom and build it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
As mentioned, Instagram ads is an optional social advertising channel, baked into our PPC product. This means your overall spend dictates the service package you opt into. Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!
We do not. We’ve found that this is something a lot easier to manage in-house, with our insights offered each step of the way. We’ll help you make the ad look compelling by consulting on the text, layout and image used.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average paid search client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Ready to talk about your Instagram advertising strategy?Get your custom proposal