Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial
TikTok Ads Agency
The percentage of product discoveries on TikTok has quadrupled in the past year alone.
TikTok has become a goldmine for brands aiming to garner attention with snappy, engaging content. With its rapid surge in popularity, every second on TikTok is a chance for your brand to trend. But it’s not as easy as it looks—you'll need the expertise of a TikTok ads agency that knows how to navigate the nuances.
Success Story
John absolutely rocketed CheeseButta's PPC Revenue in 2023. 🚀
"PPC is a very effective way to get a brand's product out there. The world is your oyster in terms of how you wish to present yourself. Crafting unique messaging with high-intent user targeting can prove to be incredibly fruitful for a business's success."
- We tested new user audiences To show ads to those who are most likely to purchase.
- We created new product bundles to increase AOV.
- We then advertised these bundles with dedicated landing pages.
- We revamped ad copy to focus on the application of the product and added reviews for social proof.
Authenticity reigns supreme here, and brands that understand this witness unparalleled growth.
Viewers are tired of the same old corporate marketing. They can smell it from a mile away. In this day and age, you need a level of authenticity when speaking to your audience to truly resonate. With us, you're not just getting an agency—you're gaining a partner versed in the trends, challenges, and nuances of TikTok. Together, we'll strategize your content plan that makes you not just fit in, but stand out.
PPC
Frank Field
Senior PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Kerry Ballard
Senior PPC Account Lead
PPC
Kyle O'Neill
PPC Account Lead
PPC
Lana Strejcek
PPC Account Lead
PPC
Brian Franzoni
PPC Account Lead
PPC
Kaylee Price
Paid Social Manager
PPC
Austen Wiley
PPC Manager
PPC
John Vickery
PPC Account Lead
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
Meet
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
- Research your brand, competition and consumer.
- Create a strategy and build your campaigns.
- Manage all TikTok Ads to hit your business and platform KPIs - We are always proactively working towards clients goals and scaling their business, not just with what we see in the platform, but outside of it too.
- Open line communication on performance
- Providing insights on what’s working and recommendations for tests.
- Break down performance metrics in an easily digestible manner.
- Full funnel marketing strategy
- Using a MER model to make increasing overall revenue the main objective.
- Strategizing budget allocation to make the most of your funds.
- Ads for e-commerce products and services.
- Video only, images do not work on this platform.
- Huge emphasis on organic content that feels natural and authentic.
- Buyers are focusing more on what other people say about your brand that what you’re advertising to them. That means we have to shift our stuffy, branded boring content to something with personality and authenticity.
- Ad formats:
- In-Feed Ads - In-feed ads are similar to organic Tik Tok Videos.
- Spark Ads- Essentially in-feed ads, but this ad allows brands to turn their own TikTok videos or a creator’s video (with their permission) into ads.
- Search Ads- TikTok recently launched a feature that allows advertisers to put their content in the relevant search results of TikTok users.
- Experience - Our team of account leads have a deep understanding of the TikTok platform, algorithm and best practices to make ads successful.
- Precise Targeting- Our team does extensive research on competitors, demographics and audience interests. We use this research to write ad copy, determine targeting to set your company up for success, and reach your target audience.
- Keeping Tabs on Trends- TikTok is a revolving door of trends and collaborations, you need an agency that keeps on top of the trends and uses that information to provide helpful content recommendations.
- Complicated platform to navigate.
- Setting up tracking, a catalog, and account structure can be confusing and time consuming.
- If you do the above wrong you could be wasting money and tons of time on something that was destined to fail.
- Creative- finding what works and what doesn’t is difficult on TikTok, your agency will have tips and tricks for producing content that gets results. TikTok is unlike any platform because:
- Native look and feel- Gen Z doesn’t like advertising- 60% of users on TikTok are Gen Zers.
- Quickly need to capture users attention- Find and use effective hooks.
- TikTok is video only, so telling your story or selling your product in a different way. A cookie-cutter approach won’t cut it.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀