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Steve Cozzolongo|March 23, 2026CMOIndustry InsightsSEO
How to Fix Your Brand Reputation in 2 Hours with AEO
One Reddit post spent more than a year ruining Park Seed’s reputation. It wasn’t some viral rant or really even all that negative. No joke,...
Steve Cozzolongo|March 19, 2026Industry InsightsPPCSEO
Google Ads in AI Search for E-commerce Explained
Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make...
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Steve Cozzolongo|January 16, 2026Industry InsightsPPCSEO
The Revenue Google Shows is Wrong. Here’s Why
Summary: How AI Changed Search and Attribution Google Search still captures revenue, but it no longer creates demand the way it once did. In 2025,...
Steve Cozzolongo|November 11, 2025CMOCreativeIndustry InsightsPPCSEO
Why Are my Facebook and Instagram Ads Not Working?
One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is...
Steve Cozzolongo|October 29, 2025CMOCreativeIndustry InsightsPPC
The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?
If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...
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