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Google Ads in AI Search for E-commerce Explained

Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make...

Steve Cozzolongo|March 13, 2026

Industry Insights

How We Ranked in AI Product Recommendations (and Drove 1,800% AI Traffic Growth)

TL;DR This case study outlines the exact structural and technical changes required to rank in AI product recommendations. How to Actually Show Up in AI...

Steve Cozzolongo|March 12, 2026

Industry InsightsPPCSEO

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)

TL;DR AI answer engines like ChatGPT and Grok don’t recommend products based on info from some master database. They take information from sources they understand...

Steve Cozzolongo|March 11, 2026

Industry InsightsSEO

How Do You Influence AI Results With Reddit?

You can influence what AI tools like ChatGPT say about your brand, and you can do it fast. For our client Park Seed, a single...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina Abramson|April 21, 2025

AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

Steve Cozzolongo|July 2, 2025

SEO

SEO Isn’t Dead, It’s Moved

Last month, we asked the CEO of a 100+ year-old seed company to delete her personal Facebook photos. Not because they were scandalous, but because we...

John Vickery|July 1, 2025

NewsPPCSEO

Why Your Shopify Store Slows Down During Big Sales (It’s Not the Hosting)

How to Fix Conversion-Drops on Six-Figure Shopify Stores Last Black Friday, we heard of a $20M fashion brand that lost $180K in 3 hours because...

John Vickery|June 30, 2025

Feed ManagementNewsPPC

Google Ads Introduces Target CPC Bidding For Demand Gen Campaigns

Google just dropped a potential game-changing update for Demand Gen campaigns: Target CPC bidding. If you’ve been itching for more granular control, this is the...

Shaina Abramson|June 27, 2025

AmazonPPC

How To Make Your Amazon Storefont Stand Out To Customers

Your Amazon Storefront is more than just a place to list your products. It’s your brand’s home on Amazon, and a big part of how...

John Vickery|June 26, 2025

PPC

Meta Ads Incremental Attribution: Is The New Feature Worth It?

Meta’s Ads Manager now includes a new setting: Incremental Attribution. This option shows you conversion lift, basically, what sales wouldn’t have happened if your ads...

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

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Recent Posts

Google Ads in AI Search for E-commerce Explained

How We Ranked in AI Product Recommendations (and Drove 1,800% AI Traffic Growth)

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)