Categories:

A CMO’s Guide to the 4 E-commerce Product Types

Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of...

Steve Cozzolongo|February 10, 2026

Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer...

Steve Cozzolongo|February 9, 2026

CMOIndustry InsightsPPCSEO

How Internal Teams Can Market Like an Agency in E-Commenrce

The biggest difference between the marketing results professional agencies achieve and the performance an average internal team can pull off has little to do with...

Steve Cozzolongo|February 6, 2026

CMOCreativeIndustry InsightsSEO

What are the biggest changes in Marketing in 2026?

We’re already seeing major changes in e-commerce digital marketing in 2026. Some of the most common tactics marketers have relied on for years are becoming...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina Abramson|April 21, 2025

AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

Elliot Tousley|July 31, 2024

PPC

2024 Google Ads CPC Benchmarks: Insights from 3.6M Keywords

There are a handful of Google Ads industry benchmarks out there, but most of them are either overly generalized, or somewhat limited in their coverage...

Austen Wiley|July 18, 2024

PPC

Google Merchant Center Classic Transitioning To Google Merchant Center Next

Hey everyone, Big news! Google Merchant Center is getting a major update starting July 22nd. While the new design looks great, finding everything might be...

Grant McKinstrie|July 1, 2024

AmazonCMOIndustry InsightsNewsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – July 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. July is here, and we’ve got another Digital Marketing Industry...

Grant McKinstrie|June 4, 2024

AmazonIndustry InsightsNewsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – June 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. Happy June everyone! We’ve got another Digital Marketing Industry Insights...

Jordan Lagan|April 11, 2024

PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit 8/4/2025: We’ve just published a post with new updates & a revised plan to help you through this migration. Read the updated post. If...

Roger Parent|September 1, 2023

PPC

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most)...

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

Learn Digital Marketing

Ready to get your marketing on track?

You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that’s what we do best.
We’re ready when you are.

Recent Posts