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How to Fix Your Brand Reputation in 2 Hours with AEO

One Reddit post spent more than a year ruining Park Seed’s reputation. It wasn’t some viral rant or really even all that negative. No joke,...

Steve Cozzolongo|March 20, 2026

Creative

How to Cheat Your Way to a Better Creative Strategy With Community Research

When we create highly effective creative strategies for large ecommerce brands, the reality is that it has almost nothing to do with being creative. Obviously,...

Steve Cozzolongo|March 19, 2026

Industry InsightsPPCSEO

Google Ads in AI Search for E-commerce Explained

Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make...

Steve Cozzolongo|March 13, 2026

Industry Insights

How We Ranked in AI Product Recommendations (and Drove 1,800% AI Traffic Growth)

TL;DR This case study outlines the exact structural and technical changes required to rank in AI product recommendations. How to Actually Show Up in AI...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina Abramson|April 21, 2025

AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

Kaylee Price|October 3, 2024

CreativePPC

Creative Spotlight – October 2024

In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix...

John Vickery|October 2, 2024

NewsPPC

Google Introduces Confidential Matching

Google is introducing confidential matching, a game-changing tool that enhances data privacy for advertisers leveraging first-party data. It’s built to protect sensitive customer information while...

Grant McKinstrie|October 1, 2024

AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – October 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. October is here, and we have another Digital Marketing Industry...

John Vickery|September 30, 2024

NewsPPC

Google Ads To Sunset eCPC Bid Strategy By March 2025

Starting in October 2024, new search and display campaigns won’t be able to use Enhanced CPC, and by March 2025, any remaining campaigns will be...

Anne Turner|September 29, 2024

PPC

Ultimate PPC Guide For BFCM 2024

As the holiday season approaches, Black Friday stands out as the most anticipated shopping event of the year. For businesses, it’s the golden opportunity to...

John Vickery|September 27, 2024

CreativePPC

YouTube’s New Pause Ads: How It Affects Your Strategy

YouTube has expanded a new ad format called “pause ads.” Whenever you pause a video on YouTube, you might soon see an ad pop up...

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Recent Posts

How to Fix Your Brand Reputation in 2 Hours with AEO

How to Cheat Your Way to a Better Creative Strategy With Community Research

Google Ads in AI Search for E-commerce Explained