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What Is Generative Engine Optimization (GEO)? A Plain-English Guide

GEO (Generative Engine Optimization) is how you get your brand cited inside AI-generated search answers. Here’s what it is, how it works, and what to...

Steve Cozzolongo|June 23, 2026

CMOCreative

The Best Ways to Generate UGC Creative

There are levels to generating UGC content. What are the different tactics and how to execute each one. The short version In this piece The...

Steve Cozzolongo|June 17, 2026

Industry Insights

Stop running one playbook for every brand: Use The 4-quadrant Ecommerce Growth System

Why a snack company, a flag company, a furniture company, and a fitness rower shouldn’t share a marketing strategy, and the system we use to...

Grant McKinstrie|April 2, 2026

Industry Insights

Phantom Progress: Why Your Marketing Looks Busy But Your Business Isn’t Growing

Your Amazon agency says attributed revenue is up 22%. Your Meta contractor says 34%. Your in house Google team says 11%. And your contribution margin...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina Abramson|April 21, 2025

AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

Alan Lucy|April 17, 2025

SEO

Digital Position’s Website Migration Checklist

Ensure a smooth site migration without losing rankings. Follow Digital Position’s step-by-step SEO website migration checklist.

John Vickery|April 1, 2025

PPC

Facebook Ad Audience Targeting Isn’t Dead, You’re Just Using Them Wrong

Every few months, someone declares interest targeting is dead on Facebook. And sure, if you’re expecting it to drive the same ROAS as your best-performing...

John Vickery|March 27, 2025

PPCSEO

Google Search Said ‘Yes’ and ‘No’ to the Same Question. So That’s Fun.

We searched “Are display campaigns good?”: Google said yes.Then we searched “Are display campaigns bad?”: Google also said yes. Cool. Super helpful. This is exactly...

Jordan Lagan|March 26, 2025

PPC

GTM to Automatically Add a Google Tag to All Properties in April

Google’s making a behind-the-scenes change to how Google Tag Manager (GTM) works with Google Ads—and it’s happening on April 10. If you’re like most advertisers,...

John Vickery|March 25, 2025

NewsPPC

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search...

John Vickery|March 24, 2025

CMOIndustry InsightsPPC

The Meta Ads Structure Every Business Should Be Using

TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets,...

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