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Recent Posts

Grant McKinstrieGrant McKinstrie|April 2, 2026
Industry Insights

Phantom Progress: Why Your Marketing Looks Busy But Your Business Isn’t Growing

Your Amazon agency says attributed revenue is up 22%. Your Meta contractor says 34%. Your in house Google team says 11%. And your contribution margin...

Steve CozzolongoSteve Cozzolongo|March 23, 2026
CMOIndustry InsightsSEO

How to Fix Your Brand Reputation in 2 Hours with AEO

One Reddit post spent more than a year ruining Park Seed’s reputation. It wasn’t some viral rant or really even all that negative. No joke,...

Steve CozzolongoSteve Cozzolongo|March 20, 2026
Creative

How to Cheat Your Way to a Better Creative Strategy With Community Research

When we create highly effective creative strategies for large ecommerce brands, the reality is that it has almost nothing to do with being creative. Obviously,...

Steve CozzolongoSteve Cozzolongo|March 19, 2026
Industry InsightsPPCSEO

Google Ads in AI Search for E-commerce Explained

Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

Featured

John VickeryJohn Vickery|June 13, 2025
Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina AbramsonShaina Abramson|April 21, 2025
AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing 

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

More Posts

Jordan LaganJordan Lagan|March 26, 2025
PPC

GTM to Automatically Add a Google Tag to All Properties in April

Google’s making a behind-the-scenes change to how Google Tag Manager (GTM) works with Google Ads—and it’s happening on April 10. If you’re like most advertisers,...

John VickeryJohn Vickery|March 25, 2025
NewsPPC

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search...

John VickeryJohn Vickery|March 24, 2025
CMOIndustry InsightsPPC

The Meta Ads Structure Every Business Should Be Using

TLDR:  Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets,...

John VickeryJohn Vickery|March 21, 2025
NewsPPC

Bing Is Testing More Ads In Search Results: What You Need To Do

Bing is testing an even more ad-heavy search results page, and it’s not great news for organic traffic. Some users are seeing seven or more...

Shaina AbramsonShaina Abramson|March 12, 2025
Amazon

Amazon Trends for 2025: What Sellers Need to Know

Amazon is making some big changes in 2025, and if you’re not ready, they could hit your bottom line hard. From a new reimbursement policy...

John VickeryJohn Vickery|March 11, 2025
NewsPPC

Google’s Launches New Upgrades To Display Ads: Are They Still Useless?

Google just dropped a bunch of updates to boost the reach and performance of Display ads. They’ve added more inventory on Connected TV platforms like...

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