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Recent Posts

Steve CozzolongoSteve Cozzolongo|February 10, 2026
Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement.  That means a customer...

Steve CozzolongoSteve Cozzolongo|February 9, 2026
CMOIndustry InsightsPPCSEO

How Internal Teams Can Market Like an Agency in E-Commenrce

The biggest difference between the marketing results professional agencies achieve and the performance an average internal team can pull off has little to do with...

Steve CozzolongoSteve Cozzolongo|February 6, 2026
CMOCreativeIndustry InsightsSEO

What are the biggest changes in Marketing in 2026?

We’re already seeing major changes in e-commerce digital marketing in 2026. Some of the most common tactics marketers have relied on for years are becoming...

Steve CozzolongoSteve Cozzolongo|February 5, 2026
CMOIndustry InsightsPPC

How AI Made ROAS Useless and MER Important in 2026

ChatGPT giving users the ability to research and buy products without ever leaving the chat created a new, powerful sales channel for many Shopify stores....

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

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John VickeryJohn Vickery|June 13, 2025
Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina AbramsonShaina Abramson|April 21, 2025
AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing 

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

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Grant McKinstrieGrant McKinstrie|December 4, 2024
AmazonCreativeIndustry InsightsNewsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – December 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the...

John VickeryJohn Vickery|November 28, 2024
NewsPPC

YouTube Shorts Creator Partnerships Are Here For Google Ads

Big news! YouTube Shorts just got a major upgrade with the launch of Creator Partnerships in Google Ads. This new tool lets brands team up...

John VickeryJohn Vickery|November 26, 2024
NewsPPC

Google Ad Introduces Audience Curation Tools, But Only For Digital Marketing Agencies

Big news! Google Ad Manager just rolled out new curation tools that let agencies like us create customized ad packages. These tools are a game-changer,...

Alan LucyAlan Lucy|November 23, 2024
NewsSEO

Google’s Site Reputation Abuse Policy: What You Need to Know

Google has recently expanded its Site Reputation Abuse Policy, a move that has significant implications for website owners and marketers across the globe. With these...

Jordan LaganJordan Lagan|November 22, 2024
PPCSEO

Free Digital Marketing Reporting Tool: How DataPulse Transformed Our Reporting Strategy

You just finished your first month running PPC ads for a client and you wake up to an email like this: “Hey Marketing Guy, I’d...

John VickeryJohn Vickery|November 21, 2024
PPC

What Is MER? Why Its A Metric Every Business Should Be Using

Have you been looking at in-platform ROAS—and continually seeing your business revenue drop? Do you feel like it makes no sense how an 8x ROAS...

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