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How to Fix Your Brand Reputation in 2 Hours with AEO

One Reddit post spent more than a year ruining Park Seed’s reputation. It wasn’t some viral rant or really even all that negative. No joke,...

Steve Cozzolongo|March 20, 2026

Creative

How to Cheat Your Way to a Better Creative Strategy With Community Research

When we create highly effective creative strategies for large ecommerce brands, the reality is that it has almost nothing to do with being creative. Obviously,...

Steve Cozzolongo|March 19, 2026

Industry InsightsPPCSEO

Google Ads in AI Search for E-commerce Explained

Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make...

Steve Cozzolongo|March 13, 2026

Industry Insights

How We Ranked in AI Product Recommendations (and Drove 1,800% AI Traffic Growth)

TL;DR This case study outlines the exact structural and technical changes required to rank in AI product recommendations. How to Actually Show Up in AI...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina Abramson|April 21, 2025

AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

John Vickery|March 5, 2025

PPC

Do You Need A New PPC Agency?

Most PPC agencies promise the same thing: managed ads, monitored metrics, and a monthly report you barely glance at. Sound familiar? Probably, because this is...

Alan Lucy|March 4, 2025

SEO

7 Keys to Rank in AI Search Results in 2025 (How We Do It)

You’ve probably heard the hype around “GEO” (Generative Engine Optimization) and how AI-powered search is reshaping the way people discover information online. Is it truly...

John Vickery|March 4, 2025

NewsPPC

Google Ads Is Removing Parked Domain Placements by Default

Google Ads is finally making a move that should help clean up ad placements. Starting March 19, all advertiser accounts will automatically be opted out...

John Vickery|March 3, 2025

News

Instagram Might Launch a Standalone Reels App: Here’s What That Means for Marketers

Instagram is working on a separate app for Reels, trying to compete more aggressively with TikTok. Meta is banking on TikTok’s uncertain future and trying...

Shaina Abramson|February 28, 2025

AmazonNewsPPC

Amazon Ads in 2025: What’s Coming & How to Stay Ahead

Amazon Ads are changing fast, and if you’re not paying attention, you’re already behind. Every year, competition gets tougher, costs go up, and new ad...

John Vickery|February 25, 2025

CreativeNewsPPC

Google Ads Can Now Generate Humans In AI Ad Creative

Google just rolled out a huge update to its AI-powered creative tools to Google Ads, and this one’s a game-changer. Advertisers can now generate AI-created...

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Recent Posts

How to Fix Your Brand Reputation in 2 Hours with AEO

How to Cheat Your Way to a Better Creative Strategy With Community Research

Google Ads in AI Search for E-commerce Explained