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Recent Posts

John VickeryJohn Vickery|August 28, 2025
CreativeNewsPPC

Google Ads Doubles Down On Creative-Lead Commerce With Asset Studio Beta

Google Ads just dropped Asset Studio into beta, an in-platform creative suite that lets you generate, edit, and test assets without ever leaving the Ads...

John VickeryJohn Vickery|August 22, 2025
PPC

Meta Ads Artificially Boosted Shop Ads Performance 

A former Meta product manager just revealed that Meta’s Shops Ads performance metrics were inflated, by up to 19%. This isn’t a small rounding error....

Daniel LaganDaniel Lagan|August 22, 2025
Feed ManagementNews

Why Shopify’s ‘Migrate’ Banner Doesn’t Always Mean You Need to Switch

Shopify is showing merchants a “migrate” warning for the Google & YouTube app — and it looks urgent. But do you actually need to switch? In this guide, we break down what the message means, when migration is helpful, and when your existing setup is still the better option.

John VickeryJohn Vickery|August 20, 2025
NewsPPC

Google Ads Launches “Share of Cost” To Performance Max

If you’ve ever run a Performance Max campaign and felt like you were throwing budget into a black box, you’re not alone. Google just released...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

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John VickeryJohn Vickery|June 13, 2025
Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina AbramsonShaina Abramson|April 21, 2025
AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing 

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

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Roger ParentRoger Parent|May 9, 2019
CMOPPCSEO

5 Lessons Learned Scaling a PPC & SEO Agency from $8k to $100k/mo in 2 Years

What. A. Mess. I’ve read many posts like this, where successful agency owners talk about their milestones and the steps they took to get there....

Jordan LaganJordan Lagan|June 8, 2018
PPC

Account Emergency Detector – Free Adwords PPC Script

Keeping an eye on the health of your Adwords accounts can be an overwhelming task if you’re managing many of them. Thankfully, using Google Adwords...

Steve CozzolongoSteve Cozzolongo|May 29, 2018
PPC

Wasting Money on the Google Display Network? Try Smart Display

The Google Display Network can be complicated, especially when the goal is to drive conversions and revenue. Luckily Google has made Display advertising easier by...

Roger ParentRoger Parent|October 9, 2015
CMOPPC

We Let Google Manage Our Account, Here’s What Happened

Just like any ordinary Monday, I was going through client accounts, making improvements and mining data for weekly reports. As I was deep into an...

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