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Shopify Removes Native Support for Google Analytics (UA) & FB tracking – Migration Guide

Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores. Once upon a time, installing Google Analytics & Facebook...

Alan Lucy|January 20, 2025

Industry InsightsNewsSEO

Digital Position’s Top SEO Predictions for 2025

SEO is always evolving, and staying ahead of trends is key to seeing success. As we get rolling into 2025, here are the top trends...

Roger Parent|January 16, 2025

Industry InsightsNewsPPC

AppLovin for E-Commerce, is this the new Meta?

AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this...

Roger Parent|January 16, 2025

Industry InsightsNewsPPC

AppLovin’s E-Commerce Pilot Product, The Exhaustive Guide

AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it...

Featured

Grant McKinstrie|November 1, 2024

AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – November 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry...

Jordan Lagan|September 17, 2024

PPCSEO

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free...

Jordan Lagan|April 11, 2024

PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid...

John Vickery|October 14, 2024

CreativeNews

Stay Competitive with Meta’s New AI Video Ad Tools

Meta just revealed several updates aimed at enhancing video content creation and AI-powered ad tools across Facebook and Instagram. With video now accounting for 60%...

John Vickery|October 10, 2024

CreativeNewsPPC

Google Shopping Introduces AI-Powered Video Tools For Product Listings

Google just released AI-driven video generation tools within Product Studio and Google Merchant Center, allowing businesses to create product videos quickly and easily. This turns...

John Vickery|October 9, 2024

NewsPPC

5 Big New Features Coming to Google Ads In 2024

Google recently made some big waves at DMEXCO, one of Europe’s largest digital marketing events, announcing several highly requested updates coming to Google Ads in...

John Vickery|October 8, 2024

PPC

TikTok Launches New Search Ads Campaigns

TikTok officially rolled out its Search Ads in September 2024. This move allows brands to appear in search results when users look up specific keywords....

John Vickery|October 7, 2024

PPC

Display Campaigns Are Useless in 2024

Remember those annoying banner ads that pop up while you’re browsing the web? Well, you’re not alone in thinking they’re frustrating. In fact, iOS 18...

John Vickery|October 5, 2024

CreativeNewsPPC

Google Ads Makes Big Changes To First Position Ads

Google has broadened the scope of its First Position ads on YouTube, a placement that ensures your ad is the first thing viewers see when...

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Shopify Removes Native Support for Google Analytics (UA) & FB tracking – Migration Guide

Digital Position’s Top SEO Predictions for 2025

AppLovin for E-Commerce, is this the new Meta?