Carpe Lotion Case Study | Digital Position™

42%
Increase in Clicks

-45%
Decrease in Spend

-61%
Decrease in Cost-Per-Click

$33k+
Of Money Saved for Client

The Journey

Carpe Lotion began major TV advertising efforts with the goal of capturing this new demand online to turn it into sales. This naturally put Branded cost-per-click under the microscope. Branded CPC’s began jumping up as competitors aggressively tried to steer customers away from Carpe.

As a result, we implemented Branded CPC limits to avoid unnecessarily large CPC’s from single instances where competitors were bidding astronomically high. We tested a variety of new bid strategies and optimized ads with office trademark language and extensions to dominate the space whenever anyone searched for Carpe.

THE RESULTS

We were able to cut Branded CPC’s 61% while capturing 42% more clicks, saving the client an estimated $33,000 (and counting)! This illustrated to us that Google’s algorithms, while unbelievably advanced, might not always be operating in the best interest of your business. This is why having an agency that understands the right levers to pull is so crucial.

42%
Increase in Clicks

-45%
Decrease in Spend

-61%
Decrease in Cost-Per-Click

$33k+
Of Money Saved for Client

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