SEO Brand Awareness & Brand Building | Digital Position™

Brand Building

Shaping a brand that customers won't soon forget.

What is Brand Value?

Selling a product or service isn't enough anymore. You need to drive real, tangible value to stand out from your competitors. There are many components to value as seen below. Ask yourself if you're illustrating every component to value on your website below. Is your brand valuable?

In all our years of operation, we've learned that there's one big uniting factor that separates brands that grow slowly from those who explode with rocketship-like growth. The difference is branding. If you're obsessed with daily/weekly numbers and getting lost in the weeds, consistently frustrated that your business isn't growing like you think it should be - you might have lost focus on what actually makes potential customers want to hand over their hard-earned money.

We work with you to determine what makes your brand unique and highlight those qualities to the masses. As an example, it's one thing to sell a jump rope - it's another to create a fitness lifestyle around jump roping, educating your audiences about its many benefits and getting them talking about your business and engaging through various forms of content.

The average client works with us for 3.5 years.

Delivering Results

Sunski joined the Digital Position family in 2019 on SEO but loved our services so much they joined us on the PPC side as well in early 2020. Right from the beginning, they were on board with a variety of our strategies. We began proposing new content, beefed up their “about” page and information on the company’s background, improved URL structure, helped oversee the launch of new products, and improved targeting sitewide. Once PPC entered the fold, we were able to completely reimagine their goals and illustrate through data a better way to manage PPC ads toward business profitability instead of ROAS. Sunski has been an amazing partner and we will continue to crush it for them for years to come!

#1

Position for "clear frame sunglasses"

346%

Increase in SEO non-branded traffic

176%

Increase in PPC revenue

Sunski
Full Case Study

We're an Open Book, Every Step of the Way

You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.

Anytime, anywhere.

DataPulse Tablet

What makes our SEO Agency Unique

Why Hire a Search Engine Optimization Firm?

SEO is one of the most undervalued services in Digital Marketing. The ROAS is typically much higher in SEO than other forms of Digital Marketing because the traffic comes without any recurring ad cost. SEO firms like ours have mastered Google's best practices, we monitor trends, we know what causes a penalty or algorithmic devaluation and how to recover from it, and we know the best strategies to set you up for long-term success.

What does your service look like?

While we can fully customize our service, every client begins with some form of the base consulting package. This allows us to continuously do the required research, track your results & rankings, monitor your tools, communicate with search engines, proactively propose projects, answer your questions, oversee the execution of projects and more. You can then either choose to execute on our recommendations internally, or hire us to execute for you (writing content, updating your website, etc).

Am I locked into a specific package?

Not unless we're on a revenue share model! We understand that every client has unique needs. For example, you may already have your own developers but want us to write your own content. You can increase the rate at which we're sending you insights and ideas or even slow us down (it happens more than you would think). The package adjusts based on your needs, even if your needs change from time to time.

How much does your SEO service cost?

Because every package is so customized, SEO pricing varies based on need. That said, our base SEO consulting package starts at $2,000/mo unless we agree on a revenue share model together. We provide a best-in-class service, so we understand that this might not always integrate with a smaller business budget. We DO have smaller business packages on the PPC side of our business, so if you're a smaller business looking to get your digital marketing started, we haven't forgotten about you - check out our PPC service.

What do your agreements look like?

Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.

How does your reporting work?

We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.

Ready to talk about your digital marketing strategy?

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