As a technical SEO agency, we make sure your target audience can easily find and engage with your website. It’s vital that your website functions properly and is easy to navigate for a seamless user experience. To achieve this, our agency divides technical SEO into three buckets: Accessibility, Indexability, & Crawlability; Page Speed; and Security.
Can search engines find and index your content? Can your website's functionality be operated by anyone, including those with disabilities? Are you using the proper meta directives and canonicals?
Are you utilizing a proper SSL certificate, or are your potential customers being greeted with a "not secure" badge when visiting your website? Are your cookies and other assets secure? Do you have any critical dependencies?
Technical SEO is the foundational configuration of your website and its numerous pages. Google knows a properly configured website provides a better user experience. Therefore, it favors websites with specific characteristics, such as an SSL certificate, fast loading time, and responsive design. After all, you can create all the amazing content in the world, but it won't matter if Google (or users) can't access or use it properly!
Technical SEO has many definitions in the SEO world. When we talk about technical SEO here at Digital Position, we mean the elements of your website that typically require a developer's assistance to execute (not to be confused with technical on-page SEO). This includes but is not limited to page speed, indexing, redirects, security, accessibility, crawlability, indexability, and sitemap management.
Peter Millar began working with Digital Position in 2017. Although SEO traffic and revenue had a great year last year, the best story with Peter Millar is how we overcame intense challenges in a COVID-19 environment. When COVID hit, Peter Millar took a huge hit as did many others in the market, falling as much as 40% seemingly overnight. We pivoted our entire SEO strategy to capitalize on the increase in golf. Instead of dress clothes, we focused the brand on golf and executed a content and targeting overhaul. This pivot of the business model gave Peter Millar growth, while major competitors such as Brooks Brothers ended up in bankruptcy.
Point percentage swing for SEO traffic
Point percentage swing for SEO revenue
Position for "golf clothing"
You see everything we see in real-time via our proprietary reporting platform, DataPulse. See organic traffic projections, keyword rankings, contact info for your technical SEO expert, and more. We want you to experience, first-hand, how our technical SEO services work to achieve your desired results over time.
Unless you are a technical SEO expert yourself, you need the help of a technical SEO consultant to develop, guide, and implement a website dev strategy. At Digital Position, we have an experienced team of SEO professionals who know Google best practices to increase site visibility. We understand what technical SEO opportunities drive long-term success and continuously monitor and research new ways to improve your reach online.
Technical SEO is “technically” baked into our SEO packages. As a technical SEO consultant and service provider, we offer an agile service designed to provide a holistic approach to SEO. If you need upfront technical SEO, we complete those projects first before diving into other strategies, like technical on-page SEO and content development.
Not unless we're on a revenue share model. As a technical SEO agency, we understand every client is unique. For example, suppose you want to start with more engagement at the beginning of a campaign to address your technical SEO needs. Not a problem! We’d start strong then scale back a bit to stay within budget–whatever you need. We just require a 30-day notice for any change in arrangement.
The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Every client begins a partnership with a month-to-month agreement with a 30-day opt-out. Come join our family to see why we’re a top technical SEO agency you won’t want to leave.
We send clients a monthly technical SEO report with an analysis of their site metrics, a project completion summary, and an upcoming project task list. This information is reviewed, approved, and prioritized during a monthly call. You can also view your metrics in real-time using our proprietary software called DataPulse. Custom reporting options and a more frequent cadence of calls are absolutely an option.
Technical SEO is the foundation of an effective, long-lasting SEO website strategy. At Digital Position, we offer multiple SEO services tailored to your business needs and goals, including Shopify SEO, local SEO, and ecommerce SEO. We also provide SEO consulting, where you work directly with a technical SEO consultant to learn precisely what you need to do to improve SEO. This option works well for companies that already have a development team but need the guidance and support of a technical SEO expert.
Ready to talk about your technical SEO strategy?Get your custom proposal