In Technical SEO, we want to make sure that your website can be easily found, navigated and all functionality operates as a user would expect it to. We generally look at Technical SEO in three buckets, as defined by the cards here.
Can search engines find and index your content? Can your website's functionality be operated by anyone, including those with disabilities? Are you using the proper meta directives and canonicals?
Are you utilizing a proper SSL certificate, or are your potential customers being greeted with a "not secure" badge when visiting your website? Are your cookies and other assets secure? Do you have any critical dependencies?
Technical SEO is the foundational configuration of your website and it's numberous pages. Google favors websites that have certain characteristics such as an SSL certificate, a fast loading time or a responsive design. They know that a properly configured website provides a better experience for users. After all, you can create all the amazing content in the world but it won't matter if Google (or users) can't access it or use it properly!
Technical SEO can have many definitions in the SEO world. When we talk about technical SEO here at Digital Position, broadly speaking we mean the elements of your website that typically require a developer's assistance to execute (not to be confused with on-page optimization). This includes but is not limited to page speed, indexing, redirects, security, accessibility, crawlability, indexability, and sitemap management.
Peter Millar began working with Digital Position in 2017. Although SEO traffic and revenue had a great year last year, the best story with Peter Millar is how we overcame intense challenges in a COVID-19 environment. When COVID hit, Peter Millar took a huge hit as did many others in the market, falling as much as 40% seemingly overnight. We pivoted our entire SEO strategy to capitalize on the increase in golf. Instead of dress clothes, we focused the brand on golf and executed a content and targeting overhaul. This pivot of the business model gave Peter Millar growth, while major competitors such as Brooks Brothers ended up in bankruptcy.
Point percentage swing for SEO traffic
Point percentage swing for SEO revenue
Position for "golf clothing"
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
SEO is one of the most undervalued services in Digital Marketing. The ROAS is typically much higher in SEO than other forms of Digital Marketing because the traffic comes without any recurring ad cost. SEO firms like ours have mastered Google's best practices, we monitor trends, and we know what technical SEO opportunities are going to drive long-term success.
Technical SEO is “technically” baked into our SEO packages. We offer an agile service meaning if you needed a lot of upfront technical SEO work, we’d be able to complete all that at the beginning before diving into something like content opportunities.
Not unless we're on a revenue share model! We understand that every client has unique needs. For example, should you want to start with more engagement in the beginning of the campaign to address your technical SEO needs, then scale back a bit to stay within budget, we could arrange for that! We would just need 30-day’s notice for the change in arrangement.
Our packages that cater to technical SEO start at $1,500/mo. unless we agree on a revenue share model together. We provide best-in-class service, so we understand that this might not always integrate with a smaller business budget.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, a summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls are absolutely an option.
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