What’s the best part about lead gen SEO? A well-optimized website will become your #1 salesperson! Working 24/7, your site will capture searchers looking for the goods and services you offer. All that’s left to do is close the deal!
Lead generation SEO begins with extensive keyword research. You’ll need to discover how people are searching for the products and services you offer.
Content is king when it comes to lead gen SEO. Your message needs to be clearly articulated on each landing page to get the best results. What makes your company stand out from your competitors? What are your USPs? These points need to stand out on your landing pages.
Improving page speed, crawlability, and other technical elements to your website will positively impact your keyword visibility and conversions.
Blogging is a great way to tie a lead generation SEO strategy together by answering the search queries (questions) people are typing into Google about the products and services you offer.
SEO is a highly lucrative lead generation marketing strategy. While the fruit may not be as abundant in the beginning, nurturing the campaign can generate substantial yields over time. When you earn page one visibility, the number of clicks you obtain do not come with a per-click cost like they do with paid search. A strong lead generation SEO campaign can also help your PPC initiatives by providing stronger landing page quality scores which can lead to lower CPCs.
We’ve helped many lead gen sites see exceptional gains. Our list of case studies clearly illustrates this; just check out our example with Wyndham Capital! Through the deployment of an extensive content and technical SEO strategy, we helped them increase their SEO traffic by 126% and reduce their cost per loan lock by 66%.
Our lead generation SEO strategies look beyond just improving keyword visibility. Ranking in the top three is great, but if your message is not compelling, it’s not going to draw many clicks. We are always looking to see what else can be done to draw more traffic through well-optimized meta titles, descriptions, and rich snippet markup.
Wyndham Capital Mortgage joined Digital Position with the goal of diversifying their leads from aggregators and improve performance in digital, which was largely a failing channel. We successfully tied all offline data to digital platforms, helped improve their internal contact flows, mocked up new landing pages, added tons of new content to the site, improved targeting, refreshed old blog posts, brought in other strategic partners, and so much more.
Increase in organic traffic
Y/Y Increase in non-branded clicks
Cost per lead lock
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
A good portion of lead gen SEO is focused on having meaningful conversations with your potential clients. The messaging throughout your site needs to engage searchers so they feel compelled to submit a lead to learn more. This messaging also needs to excite search engines. A good lead gen SEO agency can craft a landing page experience that caters to both.
We offer a range of services for lead gen SEO. All of our packages are based on the same principle, which is to be agile and do what needs to be done. We don’t waste time “guaranteeing” x number of links and x number of pages each month, so we price our packages on hours worked. This allows us to look at what needs to be done at that given time and focus our bandwidth on those specific tasks. As you go up in service level, the number of hours you get for consulting and execution increases. Reach out for a proposal today and we’ll walk you through our lead gen SEO service in more detail!
Not unless we're on a revenue share model! We don’t make our clients lock into long-term contracts, so you can cancel, upgrade or downgrade at any time with written 30-day notice. Try finding another SEO agency with that much flexibility!
Our Ecommerce SEO packages start at $2,000/mo. unless we agree on a revenue share model together. We provide best-in-class service, so we understand that this might not always integrate with a smaller business budget. We do have smaller business packages on the PPC side of our business, so if you are looking to get your digital marketing started on a tighter budget, we have you covered; check out our PPC service.
Every client starts with a month-to-month agreement with a 30-day opt-out. We don't want you to stay with us because you are contractually obligated to, we want you to stay with us because you want to. The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and start capturing more conversions!
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, a summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls are absolutely an option.
Ready to talk about your SEO strategy?Get your custom proposal