Keyword Research Services

Keywords: Because mind-reading isn't our forté...yet.

Keyword research is more than just finding phrases, it's about understanding the motivations and interests of your target audience. By knowing what they search for, you step into their shoes, design content that speaks to them, and make your brand visible where it matters most. In other words, keywords are your compass for any and all marketing efforts. Without solid keyword research services, you’re navigating blind.


Success Story

Pool supplies in hot demand! 🌊

The Problem: We were experiencing steady growth, but needed to dial that in once COVID hit to capitalize on the massive opportunity of people spending time at their pools more frequently.

Tyler Higginbotham

"Content is king. With the massive opportunity of significantly increased searches around pool terms, we went full speed ahead on creating content for as many PLPs/collections as possible. The combination of that strategy and the highly growing demand resulted in some incredible growth for the business."

  • Wrote content around 250-500 words for hundreds of their PLPs.
  • Internally linked them together utilizing relevant anchor text.
  • Continuously ran position analysis' to identify where to prioritize content next.
  • Ran bi-monthly technical site scans to address issues such as broken links, broken images, missing alt text, and meta titles.
Results:
Organic Traffic YOY
199%Up Arrow
Organic Revenue YOY
147%Up Arrow
Top 3 Ranking Keywords
73%Up Arrow

Digging up the good stuff so you don't have to.

We approach keyword research from every angle and niche of your business. From low keyword difficulty and low volume to the top, we don’t leave a single leaf unturned as your SEO strategy is only as good as the keyword research that sets the foundation. We’ll identify the terms that not only will drive traffic to your site, they’ll drive the right traffic that’ll convert and lead to real business growth.

All too often we see agencies tout their ability to get hundreds of keywords ranking in the top 3, but are businesses seeing true growth from that? Most likely not.

Tyler Higginbotham profile picture

SEO

Tyler Higginbotham

SEO Account Lead

Daniel Lagan profile picture

Support

Daniel Lagan

IT/Analytics Specialist

Leah Harper profile picture

SEO

Leah Harper

SEO Account Lead

Joel Beger profile picture

Support

Joel Beger

Developer

Alan Lucy profile picture

SEO

Alan Lucy

SEO Account Lead

Adam King profile picture

Support

Adam King

Senior SEO Specialist

Jasmin Goicochea profile picture

Support

Jasmin Goicochea

Content Editor


What makes our keyword research services different?

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Tailored strategy, every time.

Our keyword research is never one-size-fits-all. We fine-tune our approach based on your industry, competition, and audience persona, ensuring the keywords we discover are laser-targeted for your brand. We then tailor strategies that not only suit your brand voice but also drive ideal traffic and maximize conversions.

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We've helped businesses like yours already.

Search trends evolve, but the significance of effective keyword research has always been a constant. We've seen every algorithm update, and with every change, we've refined our strategies. Our history in the game gives us an edge, ensuring that the keywords we strategize around move your business forward.

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We see the forest.

Keyword research is about more than just individual keywords—it's about understanding the broader topics and themes your audience cares about. Whatever aspects we focus on, the end goal is always to increase revenue. And if you do PPC with us as well, we operate on MER models to ensure that your SEO efforts are working together seamlessly with your paid search and paid social.

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Our contracts are month-to-month.

Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.


Testimonials

We prioritize our client's growth.

You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.

Jason Jabaut from Fleet Feet

"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"

Jason Jabaut

Chief Operating Officer at Fleet Feet

Mike Shelley from Sgt Knots

"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."

Mike Shelley

Founder at Sgt Knots


Meet

We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!

We're an open book, every step of the way.

Every Digital Position client gets full access to a managed DataPulse profile for their business.

  • Precise PPC & SEO Performance Tracking
  • Auto Updating Dashboards
  • Performance Forecasting with Current Month Projections
  • Account Performance Alerts
  • Campaign Optimization Scripts
  • Unlimited Data Retention
  • Year Over Year Performance Comparisons
  • Granular Data Filters
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Here are some additional tips for doing amazing keyword research:

  • Use Google Trends to see how search trends are changing over time.
  • Use Google Search Console to see which keywords are driving traffic to your website.
  • Use Google Analytics to see which pages are converting into customers.
  • Use social media to see what people are talking about/trending.
  • Competitor analysis: Look at what keywords your competitors are targeting and analyze their pages to see how they are ranking for those keywords.

By following these tips, you can do amazing keyword research that will help you to understand what your target audience is searching for and create content that is relevant and engaging. This will lead to more traffic, conversions, and brand awareness for your business.


FAQs

Keyword research is the process of finding and analyzing the words and phrases that people use to search for information online. It is an essential part of any SEO strategy, as it helps you to:

  • Understand your target audience: Keyword research can help you to learn more about what your target audience is interested in and what they are searching for online. This information can then be used to create content that is relevant and engaging to your audience.
  • Improve your website's ranking in search engine results pages (SERPs): When you target the right keywords, your website is more likely to appear in the SERPs for those keywords. This can lead to more traffic and conversions for your business.
  • Increase brand awareness: When your website ranks well in the SERPs, your brand is exposed to a wider audience. This can lead to increased brand awareness and trust.
  • Outperform your competitors: Keyword research can help you to identify and target the keywords that your competitors are ranking for. This can help you to outrank your competitors and attract more traffic to your website.

How to do amazing keyword research in understanding what the consumer is searching to purchase:

  • Brainstorm a list of seed keywords: These are the main keywords that are relevant to your business and what you sell. For example, if you sell shoes, your seed keywords might include "shoes", "sneakers", "boots", and "sandals".
  • Use keyword research tools to expand your list of keywords: Keyword research tools can help you find related keywords and long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. For example, instead of targeting the keyword "shoes", you could target the long-tail keyword "women's running shoes". The more descriptive you get, the lower in the buying funnel you capture users, leading to a higher likelihood to have them convert with your brand.
  • Analyze your keyword list: Once you have a list of keywords, you need to analyze them to determine their search volume, competition, and relevance to your business. You can use keyword research tools such as SEMRush, Ahrefs, and Moz to help you with this analysis.
  • Identify your target keywords: Based on your analysis, you need to identify the keywords that you want to target and on what page those terms should be targeted. Consider the search volume, competition, and relevance of each keyword when making your decision.
  • Understand user intent: When choosing keywords, it is important to understand the intent of the searcher. Are they looking to learn more about a product or service? Are they looking to compare products or services? Are they ready to buy? By understanding user intent, you can create a more fitting experience for the user to increase the chances of them connecting with the brand or purchasing.

You should update your on-page SEO regularly, especially when you add new content to your website or when your target keywords change. You should also monitor your website's performance in search engines to see what is working and what is not, and make adjustments to your on-page SEO accordingly.

Some common on-page SEO mistakes include:

  • Keyword stuffing: Using keywords too often in your content, which can make your content look spammy and can actually hurt your ranking.
  • Not using header tags: Not using header tags to structure your content, which can make it difficult for search engines to understand what your content is about. Additionally, a lack of a header structure leads to large blocks of text and no one wants to read that.
  • Not optimizing images: Not using descriptive alt text and file names for your images, which can make it difficult for search engines to understand what your images are about.
  • Not using internal linking: Not linking to other relevant pages on your website, which can make it difficult for users to find the content they are looking for.
  • Not updating your on-page SEO regularly: Not updating your on-page SEO regularly, which can lead to your website falling behind in search results.


Your success story starts here.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀