These two are often confused. Many clients lose organic traffic and say they've been "penalized", when in fact that may not be the case. We've outlined the differences for you.
When Google launches an algorithm update, they typically don't communicate about it unless it's an extremely large update. We monitor SERP volatility to help inform us when changes are made in search results.
If a website is impacted by an algorithmic update, we call this an "algorithmic devaluation" because Google simply may not be finding your website as valuable as before using new criteria, OR they're finding competitors more valuable.
Recovering from an algorithmic devaluation can be tricky and sometimes require overhauls in content and/or strategy.
Manual penalties are typically more serious offenses in the eyes of Google. However, the good part here is that we'll actually get direct communication about what the problem is in Google's Search Console tool.
Knowing what the problem is helps us nail down exactly what happened so that we can address it more quickly than an algorithmic devaluation (usually).
We can then communicate with Google through the tool once we believe the issue has been resolved, and in most instances we see a very quick recovery post completion.
If your business has gotten hit with a manual penalty or an algorithmic devaluation, you need to act quickly. Algorithmic devaluations (as we call them) are very different than a manual penalty. However, both require a deep understanding of current trends in the SEO world in order to address them properly and future proof your business so they're unlikely to happen again.
When you come to us for Google penalty removal services, we work with you to determine exactly what's going on, why it's happening and then outline a path to fix it ASAP. We're all over shifts in the SEO world; we get daily updates to our inboxes regarding changes Google has made, data points other SEO's are noticing, and strategies others are seeing the most impact from. If you've been impacted by an algorithmic devaluation or manual action, don't wait to bring in experts who know exactly what to do.
In late 2018, Medcerts brought on Digital Position as a partner for SEO. At the time, Medcerts was using an outdated website platform, the website was a mess, there was no keyword targeting, and it was unclear even what the company did. We helped the Medcerts team choose a designer & developer (reviewed proposals they had received), did in-depth keyword research, scoped out a completely new website architecture, wrote new content, and oversaw the entire process from old website to new. Medcerts moved on this migration flawlessly, and traffic exploded immediately after.
SEO traffic increase in year 1
Increase in leads
Position for "healthcare certifications"
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
Penalty removal services derived from black hat SEO techniques requires an expert to address. Our team has worked with a number of sites in the past which means we’ve probably come across a situation much like yours. We can help you get on the path to recovery quickly and set your site up for a more prosperous future.
With each case being unique, we don’t have a set package for this type of service. We generally get on a call with you to get a high-level overview of what’s going on, then discuss options from there. Often, a client will engage in an upfront project cost then sign on for one of our SEO packages to build and maintain a stronger website experience. This also allows us to track performance over time.
Not unless we're on a revenue share model! We understand that every client has unique needs. For example, should you want to start with more engagement in the beginning of the campaign to address your specific SEO needs, then scale back a few months down the road to stay within budget, we could arrange for that! We would just need 30-day’s notice for the change in arrangement.
Our packages start at $1,500/mo. unless we agree on a revenue share model together. We provide best-in-class service, so we understand that this might not always integrate with a smaller business budget.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, a summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls are absolutely an option.
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