Amazon SEO Agency

Amazon is the world's largest online marketplace, with over 300 million active customers.

Obviously Amazon is a great place to sell your products, but it's also a very competitive marketplace. To stand out from the competition, you need to have a strong Amazon SEO strategy in place. We can help with that.


Success Story

Leah and Shaina doubled organic Amazon visibility and conversions for Dooney & Bourke in 2 weeks! 🥂

The Problem: Dooney's product listings weren't optimized for Amazon, resulting in low visibility & high CPC costs.

Leah Harper

"Amazon SEO is fun because the rules are completely different from website SEO! While Google and other search engines take in signals from all over the web, Amazon largely relies on the information in your listings--making strategically optimized content more important than ever! Amazon users also expect an entirely different experience. Identifying impactful optimization opportunities that fit Amazon's best practices and user experience expectations is a fun new piece of the SEO puzzle! "

  • As a proof of concept, we started by optimizing a single product's bullet points.
  • Then we shortened bullet points to match Amazon best practices.
  • We made bullet points more "skimmable" to provide a better user experience.
  • Finally, we incorporated additional keywords to increase visibility.
Results:
Clicks
171%Up Arrow
Impressions
100%Up Arrow
Total Orders
17%Up Arrow
Ad Spend Reduction
11%Up Arrow

Get your brand name recognized.

Amazon is quite saturated, there’s no doubt about that. When looking at strategy for the biggest online store in existence, you need the absolute best Amazon SEO agency in the business to stand out from the rest. We’re confident that we can take your brand to the next level.

Joel Beger profile picture

Support

Joel Beger

Developer

Tyler Higginbotham profile picture

SEO

Tyler Higginbotham

SEO Account Lead

Alan Lucy profile picture

SEO

Alan Lucy

SEO Account Lead

Daniel Lagan profile picture

Support

Daniel Lagan

IT/Analytics Specialist

Jasmin Goicochea profile picture

Support

Jasmin Goicochea

Content Editor

Leah Harper profile picture

SEO

Leah Harper

SEO Account Lead

Adam King profile picture

Support

Adam King

Senior SEO Specialist

Why choose Digital Position as your Amazon SEO agency, you ask?

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Tailored strategy, every time.

You need Amazon SEO services that will help you cut through the drowning noise. We don’t just drive visibility. We look at your brand, your target audience and buyer personas, and ensure that we’re attracting exactly the right people for your product.

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We’ve likely helped a business like yours already.

You’ll work with people who’ve been in the SEO game long enough to have seen it all and done even more. We understand your market behavior on Amazon. We’re about learning the ins and outs of your business and making sure you’re found by the people who truly matter.

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We see the forest.

By diving deep into your data, we understand what’s working and what’s not. Then, we tailor our approach so your store doesn’t just attract traffic—it attracts sales. As a versatile agency, we make sure all of your channels are working together seamlessly—from SEO, to paid search, to paid social, and everything in between.

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Our contracts are month-to-month.

Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.


Testimonials

We prioritize our client's growth.

You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.

Jason Jabaut from Fleet Feet

"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"

Jason Jabaut

Chief Operating Officer at Fleet Feet

Mike Shelley from Sgt Knots

"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."

Mike Shelley

Founder at Sgt Knots


Covering all the bases-

There are a number of angles that we're going to approach from to improve your Amazon SEO. Here are a handful of the most important:

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Keyword research

The first step to any effective Amazon SEO strategy is to conduct keyword research. This involves identifying the keywords and phrases that your target audience is searching for on Amazon. Once you have a list of relevant keywords, you can incorporate them into your product listings and marketing campaigns.

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Product title optimization

Your product title is one of the most important factors in Amazon SEO. It should be clear, concise, and informative, and it should include your target keywords.

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Product description optimization

Your product description should be well-written and informative, and it should also include your target keywords. Be sure to highlight the key features and benefits of your product, and include relevant images and videos.

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Search terms optimization

Amazon allows you to enter up to 250 search terms for each product listing. These search terms are used by Amazon to match your product listings to customer search queries. Be sure to include a variety of relevant search terms, including both general and long-tail keywords.

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Product reviews

Product reviews are another important factor in Amazon SEO. Positive reviews can help your product listings to rank higher in search results and attract more potential customers. Be sure to encourage your customers to leave reviews for your products.

Meet

We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!

We're an open book, every step of the way.

Every Digital Position client gets full access to a managed DataPulse profile for their business.

  • Precise PPC & SEO Performance Tracking
  • Auto Updating Dashboards
  • Performance Forecasting with Current Month Projections
  • Account Performance Alerts
  • Campaign Optimization Scripts
  • Unlimited Data Retention
  • Year Over Year Performance Comparisons
  • Granular Data Filters
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FAQs

There are several reasons why Amazon SEO is important:

  • More visibility, more sales: The higher your product listings rank in Amazon search results, the more likely they are to be seen by potential customers. This can lead to more sales and increased revenue.
  • Increased brand awareness: When your product listings rank well in Amazon search results, it can help to increase brand awareness for your business. This can lead to more repeat customers and referrals.
  • Better customer experience: When customers can easily find the products they're looking for, it leads to a better customer experience. This can help to improve your customer satisfaction ratings and reduce the number of returns.

Of course we do. Here’s a few general ones to get you started!

  • Use high-quality images and videos: Your product images and videos should be high-quality and informative. They should help customers to understand your products and make informed purchase decisions.
  • Be competitive with your pricing: Your product prices should be competitive with other similar products on Amazon. You can use Amazon's Seller Central tools to track your competitors' prices and make adjustments to your own prices as needed.
  • Offer fast and reliable shipping: Customers expect fast and reliable shipping from Amazon sellers. Be sure to offer shipping options that meet the needs of your target customers.
  • A+ Content
  • Provide excellent customer service: Excellent customer service is essential for success on Amazon. Be sure to respond to customer inquiries promptly and courteously, and resolve any issues quickly and fairly.

By following these tips, you can improve your Amazon SEO and reach more potential customers. Of course, with the complexities and saturation of Amazon, going with a strong Amazon SEO agency (cough cough) is almost always going to get you significantly better results.


Your success story starts here.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀