Franchise SEO services focus on improving organic visibility for a franchise website and/or franchise locations. Strategies vary greatly depending on the overall objective of the franchise and can include keyword research, on-page optimization and content development, listing optimization, and technical improvements.
Franchise SEO begins with defining the specific needs of the organization. There is no cookie-cutter approach to franchise SEO, so a strategy plan must be step one.
Once a strategy is defined, keyword research needs to be performed to find product/service-related queries, in addition to geo-modified keywords for each location.
Content is king when it comes to Franchise SEO. Your message needs to be clearly articulated on each landing page for you to get the best results. A keyword map also needs to be created to ensure your site has all the pages it needs to rank.
Listing your franchise locations on Google Business is an absolute must, but that's just the starting point. You can now publish content on Google Business, respond to reviews, answer common questions about your business, upload photos of the location, and more!
Listing on Google and Facebook is just the beginning. While these platforms are widely used, there are a several other websites where you should have your franchise locations listed. Making sure all the information across these websites is accurate and consistent is key.
Improving page speed, crawlability, and other technical elements to your website will positively impact your keyword visibility and conversions.
Blogging is a great way to tie a franchise SEO strategy together by answering the search queries (questions) people are typing into Google about the products and services you offer.
Some franchises undergo massive site consolidation projects, where hundreds of microsites are rolled into a one domain strategy. Others start as successful brick-and-mortar retail businesses and work to become a giant in their ecommerce market. As a franchise SEO company, we work closely with our partners to ensure they meet their digital goals, whatever they may be.
A local SEO strategy should be a cornerstone of your marketing plan for multi-location franchises. The first step is to ensure your locations are optimized for franchise SEO and appropriately targeted for local searches. You must work your company’s address, phone number, and other elements naturally into the website, so search engines know you're close in proximity to those searching.
To truly maximize franchise SEO at the local level, you must become part of your community online. Is all your business information accurate? Are you in Google Business and responding to questions and reviews? Do people leave positive reviews and have a good relationship with you? Is your website easily found across multiple local listings websites? Our franchise SEO services ensure your business is seen and highly regarded online by monitoring the reputation of your franchise locations, regardless of how many there are.
Fleet Feet joined the Digital Position family in 2017 with arguably no digital marketing strategy at all. We convinced their executive board that an online presence is indesputable, and they agreed to let us do what we do best. We moved aggressively to get all of the local stores involved in the digital marketing game. When COVID-19 emerged, the physical stores were hit hard, despite the running shoes market experiencing explosive growth. Our channels gave the entire business the shot in the arm it needed to sustain through the lockdowns. Our little agency propped up a business that employs thousands of Americans through the most trying time we've seen in decades.
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"Digital Position has helped transform our digital advertising and organic SEO efforts. We got lucky finding Roger and Stephen. These guys act like they work at our company. I highly recommend them."
- Jason Jabaut
You see everything we see in real-time via our proprietary reporting platform, DataPulse. See organic traffic projections, keyword rankings, contact info for your franchise SEO team, and more. We want you to experience, first-hand, how our franchise SEO services work to achieve your desired results over time.
An excellent franchise SEO agency has a wealth of knowledge from its many unique experiences working with franchises. At Digital Position, we have years of experience implementing effective franchise SEO strategies and know how to identify the missing link to your success. We constantly analyze and find new approaches and takeaways to improve your online presence.
All of our franchise SEO services are highly detailed and customized to your needs. We don’t define a one-size-fits-all service because so many variables are at play. Instead, we offer a free introductory call to tailor a custom proposal to your franchise SEO needs.
Yes! Our franchise SEO services can either be a fixed rate or based on a rev-share model. We can discuss these options in more detail during your introduction call, as we need a solid understanding of your monthly revenue to price out a rev-share model.
You bet! Once you choose Digital Position as your franchise SEO company, we assign you a veteran Account Lead to manage the strategy, and they have a team of SEOs to work with on the execution side of things. We also have SEO Specialists who pull together data and perform onsite/offsite updates, as well as content writers and developers who assist with light development work related to SEO.
We use a proprietary reporting software called DataPulse to effectively monitor and track your franchise SEO metrics and analytics. As a franchise SEO client, you can log into it to view your metrics in real-time at any time. You’ll also meet with your Digital Position team via a monthly call to review an SEO report with an analysis of the metrics, a summary of projects completed the previous month, and the projects for the upcoming month. Custom reporting options and a more frequent cadence of calls are absolutely an option.
As a professional SEO company, we offer multiple SEO services to meet the unique needs of our diverse client base. While franchise SEO is a specific approach to online visibility, other strategies come into play, depending on your goals. For example, Shopify SEO services are beneficial for brick-and-mortar businesses transitioning to an online storefront. And because SEO isn’t only on-page content, back-end development is essential, which is why we offer technical SEO services. We’ll walk you through all of our franchise SEO services and supporting strategies available during your free introductory call.
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