Franchise SEO services focus on improving the organic visibility for a franchise website and/or franchise locations. Strategies will vary greatly depending on the overall objective of the franchise.
Franchise SEO begins with defining the specific needs of the organization. There is no cookie-cutter approach to franchise SEO, so a strategy plan must be step one.
Once a strategy is defined, keyword research needs to be performed to find product/service-related queries, in addition to geo-modified keywords for each location.
Content is king when it comes to Franchise SEO. Your message needs to be clearly articulated on each landing page for you to get the best results. A keyword map also needs to be created to ensure your site has all the pages it needs to rank.
Listing your franchise locations on Google Business is an absolute must, but that's just the starting point. You can now publish content on Google Business, respond to reviews, answer common questions about your business, upload photos of the location, and more!
Listing on Google and Facebook is just the beginning. While these platforms are widely used, there are a several other websites where you should have your franchise locations listed. Making sure all the information across these websites is accurate and consistent is key.
Improving page speed, crawlability, and other technical elements to your website will positively impact your keyword visibility and conversions.
Blogging is a great way to tie a franchise SEO strategy together by answering the search queries (questions) people are typing into Google about the products and services you offer.
We work closely with our Franchise SEO partners to ensure they are meeting their digital goals. We’ve seen franchises through massive site consolidation projects where hundreds of microsites were rolled into a one domain strategy. We also helped another franchise with a successful brick-and-mortar retail business become a giant in their ecommerce market.
For multi-location franchises, a local SEO strategy should be a cornerstone of your marketing plan. The first step is to ensure your locations are appropriately targeted for local searches. Working your company's address, phone number, and other elements naturally into the website is crucial so search engines know you're close in proximity to those searching.
To truly maximize Franchise SEO at the local level, you must become part of your community online. Is all the information about your business accurate? Are you in Google Business and responding to questions and reviews? Do people review your business positively and have a good relationship with you? Is your website easily found across multiple local listings websites? We make sure your business is found and highly regarded online. We can also monitor the reputation of your franchise locations, regardless of how many there are.
Fleet Feet joined the Digital Position family in 2017 with arguably no digital marketing strategy at all. We convinced their executive board that an online presence is indesputable, and they agreed to let us do what we do best. We moved aggressively to get all of the local stores involved in the digital marketing game. When COVID-19 emerged, the physical stores were hit hard, despite the running shoes market experiencing explosive growth. Our channels gave the entire business the shot in the arm it needed to sustain through the lockdowns. Our little agency propped up a business that employs thousands of Americans through the most trying time we've seen in decades.
Increase in SEO Revenue
Increase in PPC Revenue
"Digital Position has helped transform our digital advertising and organic SEO efforts. We got lucky finding Roger and Stephen. These guys act like they work at our company. I highly recommend them."
- Jason Jabaut
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
A good franchise SEO agency will have a wealth of knowledge because they have been through so many unique experiences in the past. At Digital Position, we analyze everything and always find some kind of takeaway we can use to improve our strategy. What we know from our past could be the missing link to your Franchise SEO strategy! You don’t always get that with an in-house SEO team.
There are too many variables at play that create hurdles in defining a one-size-fits-all service for franchise SEO. Instead, we offer a free introductory call to tailor a custom proposal for your franchise SEO needs. Reach out today for an introductory call and we’ll walk you through our service in more detail!
Yes! Our Franchise SEO service can either be a fixed rate or based on a rev-share model. We can discuss these options in more detail over your introduction call. To price out a rev-share model, we would need to have a better understanding of your monthly revenue.
You bet! When you work with Digital Position, we assign you a veteran Account Lead to manage the strategy, and they will have a team of SEOs to work with on the execution side of things. We have SEO Specialists who pull together data and perform onsite/offsite updates, content writers, and developers that can assist with light dev work as it relates to SEO.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, a summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls are absolutely an option.
Ready to talk about your SEO strategy?Get your custom proposal