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SEO for Franchises
Let’s make you the talk of the town. And maybe the next town over.
Ever notice how people rave about finding that 'perfect' local spot? That's not by accident. It's all about being seen—and remembered—when they search. We're here to turn those local searches into your regulars. So, ready to be the first name that comes to mind in your area?
Success Story
Alan helped 3x Marathon Sports organic traffic in just 1 year! 🏃♂️
"Marathon Sports put their trust in us to help grow their traffic and revenue in October 2022."
- First, we fixed major technical issues.
- Then we created/optimized metadata and content across category and product pages for purchase-intent keywords.
- We perfected the site's internal linking structure.
- We built out buyer's guides for "best" keywords that round up the top products across different categories.
- We worked with New Media Campaigns to successfully migrate from a flat Shopify site structure to a slicker subfolder structure in WordPress.
- We condensed unique URLs for product variants into single URLs for each product during the migration mentioned above.
Franchise SEO is naturally pretty complicated. Let us simplify it for you.
There isn’t one right way to approach franchise marketing. It depends on numerous factors. What are your goals for organic search visibility based on location? Which SEO-focused KPIs are most relevant for each franchise? How many listings do you manage, and what does your content strategy look like across locations? All of these are critical considerations when forging a cohesive and effective SEO strategy. We’re ready when you are.
Why choose Digital Position for your franchise SEO?
Tailored strategy, every time.
Customization is key in franchise SEO. Whether you’re looking to centralize your SEO efforts or equip franchisees to enhance their local search presence, a thoughtful, personalized strategy is an absolute must. Standardized approaches simply won't cut it.
We’ve worked with businesses like yours already.
Our SEO team brings to the table decades of combined experience in crafting successful strategies for franchise systems, understanding both the macro and micro aspects of SEO. We can’t speak highly enough about our team—they are a collective of true thought-leaders and thrive on seeing organic growth.
We see the forest.
We adopt a holistic view when it comes to your digital presence, ensuring that SEO works perfectly in tandem with your paid search and paid social efforts. This broader perspective helps us to focus on the ultimate bottom line: revenue.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
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We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
Franchise SEO is a customized approach to search engine optimization (SEO) that helps franchise businesses improve their organic visibility and attract more customers. By optimizing your website and franchise locations for local search, you can reach more potential customers who are looking for the products and services you offer.
In today's digital world, more and more people are using search engines to find local businesses. In fact, 75% of consumers use search engines to find local information. This means that if your franchise business is not visible in local search results, you are missing out on a significant number of potential customers.
Franchise SEO includes a variety of strategies, such as:
- Keyword research: Identifying the keywords that your target customers are using to search for businesses like yours.
- On-page optimization: Optimizing your website content and structure for your target keywords.
- Listing optimization: Ensuring that your franchise locations are accurately and consistently listed in online directories and other websites.
- Technical SEO: Improving the technical aspects of your website, such as page speed and crawlability, to help it rank higher in search results.
- Content marketing: Creating and publishing high-quality content that is relevant to your target audience and optimized for search engines.
Hiring a franchise SEO agency can help you save time and resources, and ensure that your SEO campaigns are implemented effectively. A good franchise SEO company will have a deep understanding of the unique challenges and opportunities faced by franchise businesses. They will also have the expertise to develop and implement a custom SEO strategy that meets your specific needs and goals.
At Digital Position, we have years of experience helping franchise businesses improve their organic visibility and attract more customers. We offer a comprehensive range of franchise SEO services, including:
- Custom strategy development: We will work with you to develop a custom SEO strategy that is tailored to your specific needs and goals.
- Keyword research: We will identify the keywords that your target customers are using to search for businesses like yours.
- On-page optimization: We will optimize your website content and structure for your target keywords.
- Listing optimization: We will ensure that your franchise locations are accurately and consistently listed in online directories and other websites.
- Technical SEO: We will improve the technical aspects of your website to help it rank higher in search results.
- Content marketing: We will create and publish high-quality content that is relevant to your target audience and optimized for search engines.
We also offer a variety of other digital marketing services, such as pay-per-click (PPC) advertising and social media marketing. This allows us to provide you with a comprehensive digital marketing solution that can help you achieve your business goals.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀