Local SEO is the organic search targeting of the local audience surrounding your physical location. Local SEO helps your website rank for local queries such as "dentist near me", or "dentist in [location]".
Listing your website on Google Business is an absolute must for local SEO, but that's just the starting point. You can now publish content on Google Business, respond to reviews, answer common questions about your business, upload photos of the location, and more!
Your online reputation is critical for local SEO. Are you regularly asking for reviews from happy customers? Are your employees enjoying their work? Are people engaging and leaving good reviews on Facebook? There's no more hiding behind the mask these days.
Is your website ranking for location-based searches or "near me" searches in the area? Are you tracking your success by understanding all the keywords that you should be ranking for? Our local SEO agency will help you uncover these terms and measure performance over the life of your campaign.
Listing on Google and Facebook is just the beginning. While these platforms are obviously widely used, there are several other websites where you should have your information listed. Making sure all the information across these websites is accurate and consistent is key. In local SEO, we call this a NAP alignment.
Whether you're a small or multi-location business, local SEO strategies should be a cornerstone of your marketing plan. The first step to Local SEO is ensuring your website is properly targeted for local searches. Working your company's address, phone number, and other elements naturally into the website is crucial so search engines know you're close in proximity to those searching.
However, to truly maximize local SEO, you must become part of your local community online. Is all the information about your business accurate? Are you in Google Business and responding to questions and reviews? Do people review your business highly and have a good relationship with you? Is your website easily found across multiple local listings websites? Our local SEO agency will make sure you're found and highly-regarded online.
Fleet Feet joined the Digital Position family in 2017 with arguably no digital marketing strategy at all. We convinced their executive board that an online presence is indesputable, and they agreed to let us do what we do best. We moved aggressively to get all of the local stores involved in the digital marketing game. When COVID-19 emerged, the physical stores were hit hard, despite the running shoes market experiencing explosive growth. Our channels gave the entire business the shot in the arm it needed to sustain through the lockdowns. Our little agency propped up a business that employs thousands of Americans through the most trying time we've seen in decades.
#2
Position for
"running shoes"
+403%
Increase in SEO Revenue
+253%
Increase in PPC Revenue
"Digital Position has helped transform our digital advertising and organic SEO efforts. We got lucky finding Roger and Stephen. These guys act like they work at our company. I highly recommend them."
- Jason Jabaut
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
Anytime, anywhere.
Sure does! In a world where the vast majority of the USA has a smartphone in their pocket, it is imperative that your local SEO strategy be on point! If someone is looking for a business like yours and is within your service area, you want to show up first. Local SEO allows you to uncover geo-targeted keyword opportunities and structure your local SEO strategy around the terms you are not ranking well for. This (over time) leads to more business.
Not unless we're on a revenue share model! We understand that every client has unique needs. For example, if you’re seeing substantial growth and want to move into something with more hours for us to work on things like landing page optimizations or blogging, you can increase to a higher package at any time!
Every client starts with a month-to-month agreement with a 30-day opt-out. We don't want you to stay with us because you are contractually obligated to, we want you to stay with us because you want to. The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and improve your local SEO strategy!
Our local SEO service follows the framework of a traditional SEO service, but with a hyper-focus on geo-modified keywords, reviews, and local listing management. Content is the core of our local SEO service, and we will work with you to make sure your website and third-party listings are properly optimized to realize success.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, a summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls are absolutely an option.
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