Display Campaigns Are Useless in 2024
Ecommerce PPC Agency
You had an idea. An awesome one—one that created an awesome product.
And now comes the hard part: selling that product to a lot of people. There’s so many businesses that make it seem easy, both in good times and bad times. But we’re here to tell you it’s not easy. It never has been, no matter what that “marketing guru” tells you.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
In the US, 70% of the population are online shoppers.
But the thing is, that shopper gets harder and harder to convince every year—even in good times, and especially in the bad times. And the market becomes more and more saturated over time too. In this day and age, it’s a bold move to go it alone.
We’re confident in taking your goals and aspirations and turning them into actionable strategies. If ecommerce growth is what you’re after, look no further.
We're here to help you find your special sauce.
It’s the difference between breaking even to scaling at an unprecedented rate. Our team of experienced ecommerce growth strategy experts analyze where you are and provide you with recommendations on how to increase your sales while crushing account performance. So what are you waiting for? Are you going to continue on the same path or let these wonderful folks do what they do best?
PPC
Kaylee Price
Paid Social Manager
PPC
Frank Field
Senior PPC Account Lead
PPC
Kerry Ballard
Senior PPC Account Lead
PPC
Odessa Slauson
PPC Support
PPC
Brian Franzoni
PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Kyle O'Neill
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
John Vickery
PPC Account Lead
PPC
Lana Strejcek
PPC Support
We deliver results, not empty promises.
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
FAQs
Operating an ecommerce business is no easy task and managing your PPC accounts can be time-consuming. As an ecommerce PPC agency, we ensure that your ads reach the right audience, increasing sales and freeing up your time to focus on other significant aspects of your business.
Our contracts are always on a month-to-month basis. We believe in demonstrating our value continuously, ensuring our client satisfaction stays high, and that's why we do not bind you with long-term commitments.
We provide you with a dedicated Slack channel, deliver monthly reports, and hold strategy calls, while also offering you access to our in-house software, DataPulse. DataPulse pulls in data from all the major platforms (Google, Microsoft, Amazon, Meta, TikTok, Pinterest, you name it!) and consolidates the information so you can get a full view of your performance whenever you want!
The "best" platform changes from business to business. Owing to the diversity in platform efficiency, it could be Paid Search, Paid Social, or even Amazon Ads. We customize our strategies to suit your business needs and preferences.
Not in a prohibitive sense. We love working with a variety of ecommerce platforms. While Shopify is our favorite, we're also proficient at working with BigCommerce and WordPress, and we've even worked on custom-coded sites from time to time as well.
Our strategies are totally custom for each client, and consequently, our pricing is totally custom too. We're always more than happy to jump on a quick call to work out what would best fit you and your business. Reach out anytime!
The efficiency of PPC ads depends on your target audience and the products you offer. From Google shopping ads in the Shopping category to creative social ads on Instagram or TikTok, we've got you covered!
Success in PPC advertising should ideally be gauged by an increase in relevant traffic leading to increased sales and revenue. Moreover, using our MER model, we also evaluate the cost-effectiveness of your PPC campaigns to provide a holistic insight into their real success.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀