Ecommerce PPC Agency

You had an idea. An awesome one—one that created an awesome product.

And now comes the hard part: selling that product to a lot of people. There’s so many businesses that make it seem easy, both in good times and bad times. But we’re here to tell you it’s not easy. It never has been, no matter what that “marketing guru” tells you.


Success Story

Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲

Austen Wiley

"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."

  • For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
  • Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
  • In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Results:
YOY Spend
86%Up Arrow
YOY ROAS
53%Up Arrow

In the US, 70% of the population are online shoppers.

But the thing is, that shopper gets harder and harder to convince every year—even in good times, and especially in the bad times. And the market becomes more and more saturated over time too. In this day and age, it’s a bold move to go it alone.

We’re confident in taking your goals and aspirations and turning them into actionable strategies. If ecommerce growth is what you’re after, look no further.


We're here to help you find your special sauce.

It’s the difference between breaking even to scaling at an unprecedented rate. Our team of experienced ecommerce growth strategy experts analyze where you are and provide you with recommendations on how to increase your sales while crushing account performance. So what are you waiting for? Are you going to continue on the same path or let these wonderful folks do what they do best?

Brian Franzoni profile picture

PPC

Brian Franzoni

PPC Account Lead

Frank Field profile picture

PPC

Frank Field

Senior PPC Account Lead

Shaina Abramson profile picture

PPC

Shaina Abramson

Senior PPC Account Lead

Sandra Zupanski profile picture

PPC

Sandra Zupanski

PPC Account Lead

Lana Strejcek profile picture

PPC

Lana Strejcek

PPC Support

Anne Turner profile picture

PPC

Anne Turner

PPC Support Supervisor

Jasmin Goicochea profile picture

PPC

Jasmin Goicochea

PPC Support

John Vickery profile picture

PPC

John Vickery

PPC Account Lead

Austen Wiley profile picture

PPC

Austen Wiley

PPC Manager

Odessa Slauson profile picture

PPC

Odessa Slauson

PPC Support


We started with ecommerce growth strategy back in 2014, and are still rocking it today.

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Tailored strategy, every time.

We live and thrive outside of our comfort zones. The bottom line is always revenue, not arbitrary metrics that make us look good. Once we get started, our goal is to scale, scale, and scale some more, so our ideal client is one that has the foundation set and ready to take their business to the next level.

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We’ve worked with a business like yours already.

We’ve been experts in paid search space since the beginning, and we don’t ever see that changing. Every member of our PPC team lives and breathes PPC advertising. They are a collective of true thought-leaders and thrive on seeing accounts skyrocket. We know you’ll love who you’re working with.

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We see the forest.

We operate on MER (marketing expense ratio) models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.

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Our contracts are month-to-month.

Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.


We deliver results, not empty promises.

Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.

Jason Jabaut from Fleet Feet class=

"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"

Jason Jabaut

Chief Operating Officer


Why should you let an ecommerce ad agency handle your strategy?

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Time management.

Let’s be real here—having to look at multiple channels to make changes/recommendations can take up a lot of time. Our clients have been shocked when what used to take them 10 hours, takes us 2. Time is money, as they say.

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Strategizing.

You really need a deep understanding of marketing and the different platforms/channels available, as well as how they are all intertwined with one another. From shopping ads to Amazon ads and everything in between, we’ll optimize your overall marketing strategy and ensure dollars are being allocated properly.

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Access to expertise.

It’s hard to deny the value of decades of experience at your fingertips. The reality is, one small tweak could be the beginning of a game-changing ripple effect throughout all of your channels. Don’t miss it.

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Feed optimization.

Managing shopping ads and their feeds is no walk in the park. Without an experienced team of ecommerce marketers, it can be quite difficult to actually get your campaigns to perform properly.


FAQs

Operating an ecommerce business is no easy task and managing your PPC accounts can be time-consuming. As an ecommerce PPC agency, we ensure that your ads reach the right audience, increasing sales and freeing up your time to focus on other significant aspects of your business.

Our contracts are always on a month-to-month basis. We believe in demonstrating our value continuously, ensuring our client satisfaction stays high, and that's why we do not bind you with long-term commitments.

We provide you with a dedicated Slack channel, deliver monthly reports, and hold strategy calls, while also offering you access to our in-house software, DataPulse. DataPulse pulls in data from all the major platforms (Google, Microsoft, Amazon, Meta, TikTok, Pinterest, you name it!) and consolidates the information so you can get a full view of your performance whenever you want!

The "best" platform changes from business to business. Owing to the diversity in platform efficiency, it could be Paid Search, Paid Social, or even Amazon Ads. We customize our strategies to suit your business needs and preferences.

Not in a prohibitive sense. We love working with a variety of ecommerce platforms. While Shopify is our favorite, we're also proficient at working with BigCommerce and WordPress, and we've even worked on custom-coded sites from time to time as well.

Our strategies are totally custom for each client, and consequently, our pricing is totally custom too. We're always more than happy to jump on a quick call to work out what would best fit you and your business. Reach out anytime!

The efficiency of PPC ads depends on your target audience and the products you offer. From Google shopping ads in the Shopping category to creative social ads on Instagram or TikTok, we've got you covered!

Success in PPC advertising should ideally be gauged by an increase in relevant traffic leading to increased sales and revenue. Moreover, using our MER model, we also evaluate the cost-effectiveness of your PPC campaigns to provide a holistic insight into their real success.


How you do one thing is how you do everything.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀