Lead Generation

Generating leads is easy. But can you generate good leads?

Anyone can generate leads just like you can get impressions. But finding meaningful leads that are a great fit for your business—that’s where lead generation marketing becomes hard. How do you optimize for a great lead? And then how do you ensure you can drive more of those types of leads again and again?


Success Story

Kerry creates quality leads for quality performance! 😎

The Problem: FTNI struggled with getting tons of low-quality leads.

Kerry Ballard

"Lead Gen can be a lot more finicky than e-commerce sometimes in the aspect of backend metrics are a must. We setup offline conversions properly for them and the rest seemed to just fall into place alongside our new structure. Without offline conversion tracking properly attributing conversions, it's like shooting in the dark when making adjustments.

Three weeks ago I got on a call with them and they said "we've been getting the most quality leads we've ever received. Quality conversions have increased at least 75% from DP takeover.""

  • We switched to our own Digital Position structure.
  • We did tons of keyword research. Their previous agency only had a few keywords they were going after and they were broad.
  • We changed conversion actions to HubSpot lead qualify.
  • We made Quality Score adjustments.
Results:
Lead Quality (retaining consistent CPA)
43%Up Arrow

Simply put, its done with rock-solid strategy and a ton of hard work.

We’ll take what you have and not only make it stronger, but build it into a constant source of revenue for you. We’ll take the stress out of keeping the lights on and help you build that dream for a bigger office, a better future for your family and pure peace at night.

Anne Turner profile picture

PPC

Anne Turner

PPC Support Supervisor

John Vickery profile picture

PPC

John Vickery

PPC Account Lead

Kyle O'Neill profile picture

PPC

Kyle O'Neill

PPC Account Lead

Lana Strejcek profile picture

PPC

Lana Strejcek

PPC Support

Sandra Zupanski profile picture

PPC

Sandra Zupanski

PPC Account Lead

Kerry Ballard profile picture

PPC

Kerry Ballard

Senior PPC Account Lead

Odessa Slauson profile picture

PPC

Odessa Slauson

PPC Support

Shaina Abramson profile picture

PPC

Shaina Abramson

Senior PPC Account Lead

Frank Field profile picture

PPC

Frank Field

Senior PPC Account Lead

Jasmin Goicochea profile picture

PPC

Jasmin Goicochea

PPC Support

What makes us different from other B2B PPC agencies?

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Strategy that matters.

We’re looking to generate ideal leads for your business. We’re not happy generating just any old leads, good or bad, as so many agencies do. The strategies and tests that we orchestrate and monitor daily are all working towards the same goal—finding your winning formula to consistently reach your ideal client again and again.

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We’ve likely helped a business like yours already.

We’re so proud of our team—they know what you’re up against, and they’re thought-leaders in their space and genuinely great people. Getting your voice out to the right ears requires us to really get to know you and what’s going to work for your business. And we’re confident that you’ll love who you’re working with.

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We see the forest.

We work with you to utilize offline conversion tracking which ensures that we fully grasp how your lead generation funnel is working within your context. This then informs how we can develop strategies that play directly into the nuances of your business. This gives us real leads that impact your bottom line, and cuts out the spam nonsense that does nothing but pad numbers and waste your time.

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Our contracts are month-to-month.

Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.


Testimonials

We prioritize our client's growth.

You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.

Jason Jabaut from Fleet Feet

"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"

Jason Jabaut

Chief Operating Officer at Fleet Feet

Mike Shelley from Sgt Knots

"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."

Mike Shelley

Founder at Sgt Knots


We've got you covered across the board.

We’re experts in a variety of paid search and paid social channels and we're partners with Google, Microsoft, and Meta (Facebook and Instagram), so you have full coverage across all platforms. You can rest assured that you’ll be easy for your prospective customers to find.


Meet

We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!

We're an open book, every step of the way.

Every Digital Position client gets full access to a managed DataPulse profile for their business.

  • Precise PPC & SEO Performance Tracking
  • Auto Updating Dashboards
  • Performance Forecasting with Current Month Projections
  • Account Performance Alerts
  • Campaign Optimization Scripts
  • Unlimited Data Retention
  • Year Over Year Performance Comparisons
  • Granular Data Filters
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FAQs

A lead generation agency like us helps businesses increase conversions through bespoke strategies. Let's be real; managing paid search and paid social accounts is a full-time job and you've already got your hands full with running your business.

Our contracts work on a month-to-month basis, no long-term obligations here! We strive to continually prove our value every month.

We're about as transparent as it gets. You're provided with a dedicated Slack channel, monthly reports, strategy calls, and we even give you access to our proprietary software, DataPulse. DataPulse let's you log in and have access to a consolidated view of all your platforms (Google, Microsoft, Amazon, Meta, TikTok, Pinterest, you name it!) - anywhere, anytime.

Numbers can vary depending on the unique needs of each client. Though, generally speaking, we feel like this is kind of the wrong way to look at it. Generating lots of "any old" lead is easy, but generating great leads is quite hard. We focus on securing high-quality leads over mass quantities to ensure the leads you get, whether through Google, Facebook Ads, or Instagram Ads convert into actual clients. In other words, quality over quantity is where we typically see real business growth.

Everything we do is totally custom (and that includes our pricing) but we're always more than happy to jump on a quick call to work out what would best fit you and your business. Reach out anytime!

Crafting an engaging call-to-action takes understanding your audience's pain points and presenting your solution compellingly. Keep it clear, urgent, and exciting.

Effective targeting strategies in lead generation involves a deep understanding of your target audience, and leveraging that with focused ad placements, keyword bidding, and personalized ad copy. We can handle all of that for you if you'd like!


How you do one thing is how you do everything.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀