Chili Case Study | Digital Position™

534%
Increase in Non-Branded Revenue

41%
Increase in Conversion Rate

751%
Increase in Shopping Revenue

254%
Increase in Branded Revenue

The Journey

In anticipation of a new product launch (Ooler), we embarked on a significant growth initiative. We met with the Chili team in person and formed a detailed strategy, aligning both teams to work together on strategy & timing of the launch.

We implemented a variety of strategies including, but not limited to: audience segment targeting, custom remarketing, bid optimization techniques, peripheral keyword expansion, shopping feed optimization, brand CPC reduction, conversion rate optimization proposed techniques, and even YouTube video to grow awareness.

THE RESULTS

Over 5 months, we grew non-brand revenue +534% y/y with a +5% increase in ROAS. We also saw a 41% increase in conversion rate, a +751% y/y shopping revenue with a +17% increase in ROAS. We even grew branded revenue +254% y/y with a +40% increase in ROAS, absolutely transforming the company from top to bottom.

534%
Increase in Non-Branded Revenue

41%
Increase in Conversion Rate

751%
Increase in Shopping Revenue

254%
Increase in Branded Revenue

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