Crossrope Case Study | Digital Position™

Pos. 3
For the term "jump rope"

99%
Increase in organic traffic

50%
Increase in clickthrough rate

2 months
To achieve result

The Journey

Crossrope was ranking at the bottom of page one (position 10) for the query “jump rope.” This is a term that generates 22,200 monthly searches and relates 100% to the products they sell. At the time the current ranking page was for a first-generation product that would soon be out of stock.

Our optimization efforts began by creating a keyword strategy for the products collection page. Updates were made to change the page URL from /products to /jump-ropes; keyword targeted content was added to the page, and internal links were created/updated throughout the sitemap with anchor text that included exact match mentions and synonymous variations

THE RESULTS

Shortly after the optimizations went live, we saw the ranking page switch over from the product about to be discontinued, to the collections page that displayed various jump ropes. Keyword visibility began to climb and organic traffic began to skyrocket. What was once a term that remained at the bottom of page one climbed up to the 3rd organic position. #1 and #2 were owned by Amazon.com listings. Crossrope is the first jump rope specialty brand ranking for the term jump rope.

Pos. 3
For the term "jump rope"

99%
Increase in organic traffic

50%
Increase in clickthrough rate

2 months
To achieve result

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