Ice Barrel came to Digital Position with a great product in an industry they knew was about to explode. They had brand guidelines, a great creative team, and influencers ready to contribute. The only problem? Their digital marketing strategy and execution needed a massive overhaul.
Digital Position worked with Ice Barrel to overhaul their entire PPC strategy. We revamped their shopping and text ads. We revamped their social account structure. We added Youtube for more prospecting. We eliminated wasted branded spend by implementing CPC limits. We repaired and enhanced broken conversion tracking.
With account hygiene cleaned up and a foundation set: Ice Barrel was ready to scale!