Ice Barrel x Digital Position Case Study // December 2022

In April we decreased the ad spend, and doubled revenue m/m. It was their highest revenue month since holiday shopping the previous year. In May, we doubled revenue again – it was the highest revenue month ever for their company. In June, we increased revenue again nearly 30%. From April to June, we helped Ice Barrel generate more revenue than they did in the entirety of 2021.

In July, we hit a new snag – creative fatigue. We were growing and prospecting so fast that people were being shown the same ads over and over again and losing interest. To respond, we needed a new system for generating and churning new, powerful creative faster. The result: August saw a 45% increase in ROAS m/m, we set the highest revenue month ever for the company again, and we now had a new content & creative system in place to avoid creative fatigue as we continued to scale.

Macro results: over the past 6 months, we’ve scaled Ice Barrel’s revenue from ~50k/month, to ~330K+/month. We are stoked to continue along this journey and see how high we can take them!