IMBranded / Safely6ft Case Study | Digital Position™

Digital Position Case Study // November 2020

The Journey

IMBranded came to us with an idea and no real website to support it during COVID using a new brand of theirs called “Safely6ft”. They previously did graphics & displays for car dealerships but had the ability to make plexiglass sneeze guards in their giant warehouse. We immediately jumped on the opportunity to illustrate the tremendous opportunity in front of them to capitalize on the once-in-a-lifetime demand for sneeze guards as businesses reopened during COVID.

We first worked with their existing Wordpress website, bringing in a sister agency to help us set up and debug numerous issues with conversion tracking & reporting. The website was clunky, but we had an in-depth PPC strategy ready to go and launched it with full force.

We build new campaigns, extensive granular shopping campaigns with AOV split-outs, we optimized a product feed despite no proper integration with Wordpress and missing product data, we built out extensions, we built out a paid social strategy on Facebook & Instagram for prospecing and then DPA (dynamic product ads) to show customers the product they looked at on the website as a remarketing play.

We eventually pushed the client to execute a migration over to Shopify and worked with partners to help make this happen seamlessly with all the proper redirects needed.

The Results

In the first month of launch, we drove $1.2mm of revenue for the business. In the first 6 months we’ve pushed over $5mm of revenue, such an incredible growth story that the client struggled to keep up with the demand in the beginning. We own many top spots in Google Shopping and were one of the first to beat everyone to market. This ability to move very fast made IMBranded a market leader with their Safely6ft website.

$1.2mm

Revenue in first month

$5mm

Revenue in first 6 months

75%

Of revenue came from PPC alone

$1.4mm

Revenue in Paid Social

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