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Services:
PPC
Industry:
Toys Sports Retail
Platforms:
Amazon Amazon
Type:
B2C Ecommerce

Shaina scaled Kickit's revenue in just 1 month of management! 🚀

Mar 1, 2024
Shaina 1

"It's always a great time when you're able to scale a client while also becoming more efficient. Seeing this awesome growth after month 1, I'm super excited to see where Kickit will go from here!"

  • To start, we overhauled the entire PPC account.
  • We implemented a KW harvesting strategy to take converting keywords from discovery campaigns, like auto and broad, and target them in exact match.
  • We broke out campaigns by product and match type for better control .
  • Variation testing and cross-selling A+ content modules for similar products to help piggy-back low traffic listings.
  • We used brand analytics to find high converting queries with low impression share to push up on in PPC.

Results:

Spend
48% Up Arrow
Ad Revenue
64% Up Arrow
ROAS
11% Up Arrow
Total Revenue
55% Up Arrow
The YoY growth in sales was awesome! Things really picked up in the latter half of the month as campaigns began learning and we had more data to work off.
By really pushing best-sellers and putting our ad dollars towards our highest converters, some of their products have scaled a crazy amount! Check out the crazy improvement in best-seller rank!

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