Old World Christmas SEO Case Study | Digital Position™

#1
For "wholesale Christmas ornaments"

+36%
Increase in organic traffic

+3,391%
Increase in organic traffic to the blog

+74%
Increase in non-branded traffic

The Journey

Old World Christmas wanted to improve organic visibility for their online store going into the 2019 holiday season. We created a cohesive content strategy that consisted of adding content to collections pages, routine blogging, beefing up descriptions on product pages, building new landing pages, and tweaking keyword targeting on existing content.

Technical issues with the site were also addressed to provide a better experience for shoppers and search engines. This included, but was not limited to: page speed, accessibility, redirects & consolidation, and more.

THE RESULTS

By the time October came around, we started seeing strong improvements in keyword visibility. Gains were not just seen on the B2C side, but B2B as well. We created a wholesale Christmas ornaments page which climbed to position 1 on Google!

Blog traffic skyrocketed YOY, seeing improvements greater than 3,000%.

#1
For "wholesale Christmas ornaments"

+36%
Increase in organic traffic

+3,391%
Increase in organic traffic to the blog

+74%
Increase in non-branded traffic

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