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Services:
SEO
Industry:
Apparel Accessories
Platforms:
Salesforce
Type:
B2C Ecommerce

How hreflang helped Peter Millar have their best holiday season ever. 💸

Nov 1, 2023

Problem: Neither Peter Millar's US or UK websites had hreflang attributes deployed on their pages.

Alan 1

"Hreflang attributes are really important for brands with sites that're dedicated to specific languages or regions. Without them, Google may struggle to determine which site is supposed to rank in which language or region and it can impact your rankings. We saw immediate improvement in both the US and UK markets after helping Peter Millar deploy hreflang across both of their sites."

  • Deployed hreflang attributes across all pages of both https://www.petermillar.com/ and https://www.petermillar.co.uk/ to communicate to Google that the .com sub-domain is intended for English speaking audiences in the United States and the .co.uk subdomain is intended for English speaking audiences in the United Kingdom.
  • Simple as that! It really demonstrates the value in having genuine experts that can identify these easy, high-impact adjustments for your brand.

Results:

Feb 2024: Top 10 Non-Branded Keywords in the US
4,851 Up Arrow +2,527 YOY
Feb 2024: Non-Branded Clicks in the US
17,001 Up Arrow +124% YoY
Feb 2024: Top 10 Non-Branded Keywords in the UK
227 Up Arrow +214 YoY
Feb 2024: Non-Branded Clicks in the UK
930 Up Arrow +71% YoY
This is the non-branded organic keyword trend for petermillar.com. As you can see, keywords in top 10 positions increased significantly immediately after hreflang attributes were rolled out in November of 2023!
This is the non-branded organic keyword trend for petermillar.co.uk. Similar to the US site, we saw tons of new keywords jump into top 10 positions immediately after hreflang attributes were rolled out.

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