Planet of the Vapes Case Study | Digital Position™

20.4k
Total Clicks

420k
Total Impressions

4.8%
Average CTR

3.8
Average Position

The Journey

Planet of the Vapes (POTV) wanted to rank #1 for their head keyword “vaporizer,” which has a monthly search volume of 90,500 on Google. Before we began our strategy, POTV spent the last couple of months ranking in the 30s and 40s.

While reviewing their current strategy, we noticed that their ranking page was the “all collections page” which was a default page in Shopify and not something they were promoting in their top-level navigation. This page also listed out all their vaporizer inventory but had very little text on it.

Our optimization efforts began by creating a targeted title tag, persuasive meta description and a content structure for the page. We suggested an appropriate word count for the text and created a header structure that would target sought after content while providing ample opportunities for keyword usage.

Once the text was added to the page, we then had to find a spot for it to live within the navigation while also building its internal linking structure throughout the sitemap.

THE RESULTS

It was only a matter of a couple weeks before the page was ranking on page one for “vaporizers.” From there, it was another six weeks before the page was in the top three and roughly 5 months later it solidified itself in position one for “vaporizer” and “vaporizers.” The strategy we implemented was carried out on other pages such as the portable vaporizers page, which help POTV own the 1st AND 2nd spot on Google for the keyword vaporizer!

Before the optimizations were made to the page, we were averaging between 0-3 daily entrances to the vaporizers page. Now that it is in position one, we are averaging around 65 daily organic entrances!

20.4k
Total Clicks

420k
Total Impressions

4.8%
Average CTR

3.8
Average Position

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