Pool Supply SEO Case Study | Digital Position™

+65%
Increase in average position
for all tracked keywords

+26%
Increase in organic traffic

+101%
Increase in organic revenue

+106%
Increase in blog traffic

The Journey

Pool Supply Unlimited wanted to improve the organic visibility for their online store. We started by addressing some technical issues with their website and revamping their URL structure.

We then setup a keyword optimization strategy by looking at one keyword group at a time and providing unique recommendations based on needs identified. We also mapped out a blog strategy for them to capitalize on to further enhance keyword visibility.

THE RESULTS

Within a few months we started seeing keyword positions take off. The online retailer was benefiting from a stronger organic position for some of their best-selling pool parts.

Organic Revenue was down YOY when they came to us but after 4 months, we started seeing sustained YOY gains in revenue. December was up by over 100% YOY. Organic traffic remained up YOY throughout 2019, beating 2018 by an average of 26%.

+65%
Increase in average position
for all tracked keywords

+26%
Increase in organic traffic

+101%
Increase in organic revenue

+106%
Increase in blog traffic

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