Robertson College came to us looking for ways to increase efficiency and ultimately set them on a path to grow. They just had 3 months of negative growth and needed a fresh perspective.
We audited the account and found many areas to improve upon, noting the structural set up of the account as needing a major overhaul. We’re talking about a massive retooling comprising over 30,000 keywords! We also found the budget set up constricting and not allocating spend properly, so we created new budgets to allow for growth and increased efficiency. We also noticed that the location targeting was allowing searches from areas that couldn’t legitimately convert, so we updated those settings which helped increase our efficiency.
