Vincero Collective came to us for help with their Google Ads account in April 2021 after trying multiple agencies and even running it in-house but was looking for ways to scale and optimize what they had already. With that in mind, we quickly worked on an audit and found that most of their spending was heavily focused on a few keywords and standard shopping campaigns. This strategy works well for maintaining a strong ROAS but is hard to scale over time.
Once we started on the account build, our entire goal was to maximize their keyword coverage, find new keywords that worked, transition to smart shopping to give Google’s algorithm a bit more control, and scale the account as much as possible.
In less than a month after signing the contract, we had conducted extensive keyword research, rebuilt and optimized their shopping feed, and completely built a new structure that was ready to perform from launch onward.
