Wyndham Capital PPC Case Study | Digital Position™

+1420%
Leads in 9 months

+1250%
Spend in 9 months

-11%
Decrease in CPA

+265%
Increase in Conversion Rate

The Journey

Wyndham Capital came to Digital Position spending less than $5,000 per month and struggling to scale at acceptable returns. First, our teams worked together to better understand the true profitability of digital marketing leads & compare it against other marketing initiatives.

With the new build we overhauled ad copy, better focused keyword coverage, and developed a new bid optimization strategy to better qualify leads. We also improved conversion rates, control costs (in an extremely competitive market), and provided conversion rate optimization insights to improve their landing pages.

THE RESULTS

Gained budget each month based on exceptional business performance & quality of leads. By month 9, spend had grown 1250%+. Leads had also grown 1423%+ as a result of our efforts.

Despite the tremendous growth, CPA had actually declined -11% due to a 265% increase in conversion rates. Even better, lead mix was more attractive with a larger emphasis on their most profitable leads.

+1420%
Leads in 9 months

+1250%
Spend in 9 months

-11%
Decrease in CPA

+265%
Increase in Conversion Rate

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