Our clients wanted help managing their creative needs, and who better equipped to know what those needs are than the agency that lives and breathes inside your account every day?
It's not enough to just run ads anymore. Your audience is too smart. The trust that people have in brands is low, and in this day and age your audience can sniff out run-of-the-mill corporate advertising like never before. They're looking for authentic content that provides value.
Where data-driven decision-making meets free-flowing creative ideas, that’s where you’ll find our creative strategists. These unique thinkers are always on top of the latest trends and find creative, new ways to intertwine them into the ad creative we use for your account.
But a creative strategist is interested in more than just the latest viral hit storming the internet. Each one of our creative strategists are a special blend of data scientist and project manager, with a dash of storyteller, all wrapped into one!
What does fully-managed Digital Position creative look like for your brand? Easy. Your creative strategist starts by analyzing all of your existing assets.
If new assets are needed, the sourcing process begins by aligning on what is needed, and then working together on a creative brief so that all creators know what is expected of them. Our strategists manage all communication with any creators or content professionals giving you a single point of contact for all of your content-related questions or concerns.
Your strategist likely also had iteration ideas based on the performance of older content and has been coordinating those changes with our editors. Once new assets are ready we begin testing in the account!
Our team monitors performance and then the audit process starts all over again. We will identify positive and negative elements, request iterations from our editors, and continue testing.
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
Why do creative with Digital Position?
We hear the same questions over and over from our clients:
“What do we test next?”
“How will we get those assets edited in time?”
“Who do we trust to make these revisions?”
Time and time again, we’ve seen brands struggling to fulfill creative requests and it always came back to the same few problems. Either the creative wasn’t what we needed to make progress in the account, or by the time we received new assets, the account was on life support! This drove us to take the creative burden off of our clients’ shoulders.
Can you tell me more about what a creative strategist is?
Sure! The creative strategist is a role here at Digital Position that is well-versed in both PPC and creative/design. You automatically have one assigned to you when you sign up with our creative service. They are the ones who translate data into creative strategy, and communicate these instructions to the folks who are working on your creative. They will work closely with your PPC Account Lead to ensure that your creative efforts are in line with your overall PPC.
How do you source our creative?
Whether you need new influencer content or your lifestyle imagery is lacking, we can help you out.
We have connected with thousands of influencers (from tiny to massive, and in every niche you can think of),
videographers, photographers, animators, and more to ensure that we can source the content needed to keep your
rocket ship on a one-way trip to the moon.
You’ll work with your creative strategist and PPC Account Lead to identify the kind of assets your brand needs to be successful. We’ll go over the primary objective for the content, your brand’s voice, and particular platform nuances, and then get a creative brief put together. Once we align on the content we’re looking for, our team will get started coordinating with influencers, finding the best professionals to work with and creating a timeline for assets to be delivered.
What do iterations look like? What do you do with our creative?
Our creative strategists analyze every detail of your ad performance from click-through rate all the way down to watch time
so that they can establish which elements of your creative perform well and which don’t. Then they get to work rearranging your
content like puzzle pieces to find winning combinations. The best part? Since all of our creative iterations are backed up by real-time
account insights, we’re always testing and improving. Each month is like a building block being added to your foundation allowing for further
improvement and growth the next month.
No more throwing darts at a board, hoping something sticks. Plus, each iteration is handled by our creative strategist and our team of editors and designers so that you never have to worry about resizing content or how to add a text overlay ever again.