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About the Author

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Austen Wiley

PPC Manager

Austen Wiley LinkedIn

Hey everybody, Austen Wiley here, PPC Manager at Digital Position! I'm great at PPC, but even better at being a father of two children and husband to a wonderful wife. I've lived in Texas my whole life, and so has my family.

I golf at least once a week, and I'm actually pretty good at first-person shooters, so I'm transitioning from my 20s to my 30s with ease!

More From Austen
PPC
September 14, 2022

Google Performance Max Campaigns 101 & Best Practices

By now, you’re well aware of Google sunsetting Smart Shopping to make way for the next generation of Google Ads campaigns–Performance Max. With rollouts mostly...

PPC
June 9, 2022

4 Great Reasons to Bid on Branded Terms

TL;DR Should I bid on my own brand name? Yes, you should, because it’s the easiest entryway into PPC, is a low-cost play for most...

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PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Jordan LaganJordan Lagan
|Apr. 11, 2024

A big change is coming to Shopify and you need to take action before 8/13/24 or you will be in big trouble. Here is the documentation from them regarding the change. It’s a long, exhaustive read,...

PPC

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Roger ParentRoger Parent
|Sep. 1, 2023

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most) have failed. You don’t know how ...

PPCSEO

GA4 vs UA: 5 Key Differences

Mike HarrisonMike Harrison
|Jun. 19, 2023

It’s no secret that Google contains the lion’s share of the search engine market. If you aren’t on Google, you just aren’t relevant. As a brand or marketer, you’ve been eagerl...