PPC Profit Calculator | Digital Position™

PPC Profit Calculator

Are your PPC efforts profitable or not? Use this simple calculator below to find out!

Cost:

Conversions:

 

AOV / LTV:

Margin:

   %


Your Profit is:

Your ROI Goal:

   %

How to Use

Cost:  Enter in your cost of PPC advertising as reported directly from your PPC interface

Conversions:  Enter in the amount of conversions you received as reported directly from your PPC interface.

AOV / LTV:  For Retail based businesses, enter in the AOV as reported directly from your PPC interface. For Lead based businesses, enter in the Lifetime Value of a conversion for you.

Margin:  Enter in your overall business gross profit margin percentage.


How to Interpret the Results

Your Profit:  Your profit will tell you your estimated profit dollars you received from your PPC platform.

Your ROI Goal:  Your ROI goal will be the ROI that you need in order to break even on advertising spend. Give this to your managing agency or in-house PPC manager as a minimum. As an example, if your ROI Goal is 200%, this means you need $2 for every $1 spent on advertising back in revenue to break even.