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Are your PPC efforts profitable or not? Use this simple calculator below to find out!
Cost:
$Conversions:
AOV / LTV:
$Margin:
%Your Profit is:
$Your ROI Goal:
%Cost: Enter in your cost of PPC advertising as reported directly from your PPC interface
Conversions: Enter in the amount of conversions you received as reported directly from your PPC interface.
AOV / LTV: For Retail based businesses, enter in the AOV as reported directly from your PPC interface. For Lead based businesses, enter in the Lifetime Value of a conversion for you.
Margin: Enter in your overall business gross profit margin percentage.
Your Profit: Your profit will tell you your estimated profit dollars you received from your PPC platform.
Your ROI Goal: Your ROI goal will be the ROI that you need in order to break even on advertising spend. Give this to your managing agency or in-house PPC manager as a minimum. As an example, if your ROI Goal is 200%, this means you need $2 for every $1 spent on advertising back in revenue to break even.
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