Google Algorithm Issues & Penalty Recovery | Digital Position™

Google Algorithm Issues & Penalty Recovery

Helping your business recover from Google's sudden changes and implementing future-proof strategies

Helping Your

Business Recover

From Emergencies

If you're interested in this service, there's no time to wait. If your business has gotten hit with a manual penalty or an algorithmic devaluation, you need to act quickly. Algorithmic devaluations (as we call them) are very different than a manual penalty. However, both require a deep understanding of current trends in the SEO world in order to address them properly and future proof your business so they're unlikely to happen again.


We work with you to determine exactly what's going on, why it's happening and then outline a path to fix it ASAP. We're all over shifts in the SEO world; we get daily updates to our inboxes regarding changes Google has made, data points other SEO's are noticing, and strategies others are seeing the most impact from.


If you've been impacted by an algorithmic devaluation or manual action, don't wait to bring in experts who know exactly what to do.

Algorithm Change vs. Manual Penalty

These two are often confused. Many clients lose Organic Traffic and say they've been "penalized", when in fact that may not be the case. See the difference between the two below:

Algorithmic Devaluation

When Google launches an algorithm update, they typically don't communicate about it unless it's an extremely large update. We monitor SERP volatility to help inform us when changes are made in search results.


If a website is impacted by an algorithmic update, we call this an "algorithmic devaluation" because Google simply may not be finding your website as valuable as before using new criteria, OR they're finding competitors more valuable.


Recovering from an algorithmic devaluation can be tricky and sometimes require overhauls in content and/or strategy

Manual Penalty

Manual penalties are typically more serious offenses in the eyes of Google. However, the good part here is that we'll actually get direct communication about what the problem is in Google's Search Console tool.


Knowing what the problem is helps us nail down exactly what happened so that we can address it more quickly than an algorithmic devaluation (usually).


We can then communicate with Google through the tool once we believe the issue has been resolved, and in most instances we see a very quick recovery post completion.

CLIENT / CROSSROPE

Delivering Results

Crossrope came to our SEO agency with 2 simple goals: grow organic traffic and get Crossrope ranking top 10 for "jump rope". We beefed up content by identifying pages that were ranking with "low-hanging fruit" keywords and applied additional informative keyword rich copy. We also optimized a new page, created a keyword strategy, added new internal links, edited meta data, and much more. Organic traffic and revenue skyrocketed as we moved up to position 3 for "jump rope", only below Amazon!


29%

ORGANIC
TRAFFIC

42%

ORGANIC
REVENUE

Pos. 3

FOR THE TERM
"JUMP ROPE"

GET THESE RESULTS

We're An

Extension Of

Your Team

We're an Open Book

You see everything we see in real time via our proprietary reporting platform, Zoom. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more anytime you wish!

We're an Open Book SEO company
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What Makes our SEO Agency Unique

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Why Hire a Search Engine Optimization Firm?

SEO is one of the most undervalued services in Digital Marketing. The ROAS is typically much higher in SEO than other forms of Digital Marketing because the traffic comes without any recurring ad cost. SEO firms like ours have mastered Google's best practices, we monitor trends, we know what causes a penalty or algorithmic devaluation and how to recover from it, and we know the best strategies to set you up for long-term success.

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What does your service look like?

While we can fully customize our service, every client begins with some form of the base consulting package. This allows us to continuously do the required research, track your results & rankings, monitor your tools, communicate with search engines, proactively propose projects, answer your questions, oversee the execution of projects and more. You can then either choose to execute on our recommendations internally or hire us to execute for you (writing content, updating your website, etc.).

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Am I locked into a specific package?

No! We understand that every client has unique needs. For example, you may already have your own developers but want us to write your own content. You can increase the rate at which we're sending you insights and ideas or even slow us down (it happens more than you would think). The package adjusts based on your needs, even if your needs change from time to time.

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How much does your SEO service cost?

Because every package is so customized, SEO pricing varies based on need. That said, our base SEO consulting package starts at $1,600/mo. We provide a best-in-class service, so we understand that this might not always integrate with a smaller business budget. We DO have smaller business packages on the PPC side of our business, so if you're a smaller business looking to get your digital marketing started, we haven't forgotten about you - check out our PPC service.

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What do your agreements look like?

Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us but because you want to! The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.

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How does your reporting work?

We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software we call Zoom, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.

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Writing your success story starts here.

Find out if we're a good fit for your business

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