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About the Author

Roger 1

Roger Parent

Founder & CEO Advisor

Roger Parent LinkedIn

Hey there, I'm Roger a.k.a. Chief Marketing Dad. I founded Digital Position in 2014, built it until 2023, and then handed the reigns to Grant as CEO. Now I consult the team and spend lots of time with my family!

More From Roger
PPC
September 1, 2023

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most)...

SEO
March 2, 2023

Why Do I Need an SEO Agency in 2023

Creating and managing a marketing plan is a challenge in itself. When it comes to making sure your website is optimized and ranks highly on...

SEO
July 27, 2022

Does SEO Still Work in a Recession?

It’s pretty clear we’re headed for a recession if we’re not already in one. If you haven’t checked out our other recent post, you should...

CMOPPCSEO
July 23, 2022

How to Prepare a Business For 2022 Recession

As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy....

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NewsPPCSEO

Google AI Mode Shows Varying Results 91% of the Time

John VickeryJohn Vickery
|Jul. 11, 2025

Google is rolling out its new AI Mode (Search Generative Experience, or SGE) nationwide, and what we’re seeing is a seismic shift in how search results are served, and how we need to market for t...

PPCSEO

Scaling Shopify Internationally: Architecture Choices That Make or Break $5M+ Brands

John VickeryJohn Vickery
|Jul. 9, 2025

Why Global Expansion Fails for Smart Teams Six-figure Shopify brands don’t fail internationally because they picked the wrong markets or had bad products. Usually, it’s because they made ar...

PPC

Google Launches 1st Order Promotions for Shopping Ads

John VickeryJohn Vickery
|Jul. 7, 2025

Google just dropped a nugget and you might’ve missed it: 1st Order Promotions are now live in U.S. Shopping ads. Brands on the New Customer Acquisition Goal allowlist can now automatically show e...