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About the Author

Roger 1

Roger Parent

Founder & CEO Advisor

Roger Parent LinkedIn

Hey there, I'm Roger a.k.a. Chief Marketing Dad. I founded Digital Position in 2014, built it until 2023, and then handed the reigns to Grant as CEO. Now I consult the team and spend lots of time with my family!

More From Roger
PPC
September 1, 2023

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most)...

SEO
March 2, 2023

Why Do I Need an SEO Agency in 2023

Creating and managing a marketing plan is a challenge in itself. When it comes to making sure your website is optimized and ranks highly on...

SEO
July 27, 2022

Does SEO Still Work in a Recession?

It’s pretty clear we’re headed for a recession if we’re not already in one. If you haven’t checked out our other recent post, you should...

CMO PPC SEO
July 23, 2022

How to Prepare a Business For 2022 Recession

As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy....

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Recent Blog Posts

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PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Jordan LaganJordan Lagan
|Apr. 11, 2024

A big change is coming to Shopify and you need to take action before 8/13/24 or you will be in big trouble. Here is the documentation from them regarding the change. It’s a long, exhaustive read,...

PPC

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Roger ParentRoger Parent
|Sep. 1, 2023

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most) have failed. You don’t know how ...

PPCSEO

GA4 vs UA: 5 Key Differences

Mike HarrisonMike Harrison
|Jun. 19, 2023

It’s no secret that Google contains the lion’s share of the search engine market. If you aren’t on Google, you just aren’t relevant. As a brand or marketer, you’ve been eagerl...