Creating and managing a marketing plan is a challenge in itself. When it comes to making sure your website is optimized and ranks highly on search engine results pages (SERPs), the work never ends.
Most people using Google never go past the first page of results. An analysis of 4 million search results and 12 million search queries showed that fewer than 1% of clicks went to results that were not on page one.
An experienced SEO agency understands how to optimize your search engine results and:
- Increase your online visibility
- Boost traffic to your website or eCommerce store
- Get cost-effective solutions
- Leverage highly-skilled expertise
- Get sustainable, lasting results
Here are some specific ways that the right SEO agency can improve your performance.
Keywords and SEO Strategy
SEO and keywords are foundational elements for increasing your search engine visibility. It takes in-depth keyword research to determine the words and phrases customers use to search for the products and services you’re selling. The results may surprise you, but they form the basis for meeting search intent and driving traffic to your website or store.
This is especially true for highly-competitive terms, which require a more advanced SEO strategy to produce cost-effective results.
Effective keyword and SEO strategies also require an ongoing commitment.
Google changes its algorithm constantly. In one year, Google launched more than 4,300 changes. Each update can impact your website’s visibility for better or worse. So, it’s a full-time job to stay up-to-date on the latest changes. An SEO agency will stay current and help correct any issues that arise if you are negatively impacted and find ways to leverage changes to improve your search results.
Choosing the wrong keywords can get expensive without generating results. It’s part art and part science, and SEO agencies have the experience to navigate the complexity of finding the exact right keywords.
Blog and Content Strategy
Content strategies help you build customer-focused content backed by research and incorporating best practices for SEO to attract visitors and convert prospects.
A content strategy is about more than just creating blog posts or social media content. It’s a comprehensive plan for a strategic approach to guide the development, creation, and delivery of impactful content to meet your business goals.
The right content can drive potential customers to your website. Targeted landing pages can help drive higher conversion rates.
On-page optimization is an often overlooked but essential part of attracting traffic to your website. It is a cost-effective way to improve the visibility and performance of your website and generate sustainable results.
An SEO agency can optimize your content to improve search results, following best practices to target your most valuable keywords. This includes making sure your title tags and meta descriptions follow SEO best practices. For example, you don’t want your title tags to be very basic…
…or too long.
You also have to manage the character count carefully. As you notice in these examples, the descriptions are truncated due to length. Crafting title tags and meta descriptions properly is mission-critical.
On-page SEO may seem straightforward, but technical SEO can get pretty complex. Technical SEO requires expertise with both SEO and web development to make sure you send the right signals to Google’s algorithm — especially when doing website migrations, redesigns, or updates.
Technical SEO includes:
- Website loading speed
- Mobile responsiveness
- URL structure and taxonomy
- Internal and external linking strategies
- Sitemaps and robots.txt files
- Schema markup and structured data
- Page experience
- And more
The list is long, and it all makes a difference in how your site will perform.
If you have a brick-and-mortar location or designated service area, Local SEO is crucial to success.
Google decides which local business to show based on relevance, distance, and prominence. The algorithm draws heavily from the Google Business Profile, so you need to make sure it’s filled out fully and accurately.
Local SEO helps get your business to show when people do searches for nearby businesses, which accounts for nearly half of all searches on Google. If you rank high enough, you’ll show up in the top results in the map pack, which displays above the organic search results.
Analytics, Testing, and Reporting
It’s crucial to your success to know what’s working and where you need to improve. Experienced SEO agencies like Digital Position can analyze your performance and test different combinations to find the optimal results. You’ll also get comprehensive reporting, so you will always know how your website is doing and what’s working.
The Short Answer? Yes–You Need an SEO Agency in 2023
For these reasons and more, you need an SEO agency in 2023 to compete effectively and grow your business. By engaging experts in SEO, you can rest assured that your SEO gets the attention it needs, so you can focus on your core business strategy. Contact us for a customized proposal for your business needs, or to learn more about our SEO, PPC, and CMO services for all of your digital marketing needs.